Talking About The Benefit Brought By Enterprise'S Public Welfare Marketing

The mention of public welfare activities is nothing more than donations, donations, implicit entire volunteers, and health.

What can I do to be unconventional? Recently, the initiative of "healthy cycling day" launched by the third Shenzhen International Bicycle Carnival opened my eyes.

The event was jointly sponsored by the Nanshan District government of Shenzhen and the Federation of Shenzhen industries, and was held in Nanshan District Bay Houhai Park in from December 3rd to 6th.

At the opening ceremony, the sponsor's representative read the "healthy cycling day" proposal, and received the response of nearly 10000 people at the carnival that day.

It is generally believed that this is a public service activity worthy of promotion and promotion.

Why is this worth learning from public welfare activities? There are three reasons:

First, this activity is very meaningful and has attracted public attention.

First of all, cycling is one of the best aerobic exercises in winter, which is good for health. Secondly, people in urban life are more stressed and easily disturbed by "sub-health". Riding a bicycle often relieves nerve fatigue and relaxes body and mind. Once again, the traffic pressure of the first tier cities is getting tighter and tighter, and riding near to work can also relieve traffic pressure to a certain extent.

In December 5th, there were tens of thousands of people responding to the "healthy cycling day".

Two, low cost and rapid promotion.

Organizers through the network marketing, the use of news, forums, communities, micro-blog, Baidu know and so on all-round promotion.

Around the Asian Games, Internet users' discussions, opening ceremonies, responding to activities, giving comments to the government and other angles, they publish news and commentary, continue to spread "healthy cycling day"; in addition, the forum publicize the concept of recreational and interesting topics by publicizing the advantages of cycling, recommending cycling tours, taking stock of Carnival beauties, checking Carnival carnivals, etc. in addition, micro-blog and Kaixin also launched various discussions and polls on the establishment of "healthy riding global brand network - car day", which attracted the attention of netizens.

Three, we can expand the scope of activities and enhance the popularity and participation of carnivals.

"Healthy cycling day" is a public action that can respond and participate. It is also a great action to gather all kinds of social resources. After all, the main activities of the third Shenzhen International Bicycle Carnival are carried out in the locals, but "Jian Kang riding day" has pushed it to the whole country, allowing more people from other countries to take part in it and expanding its popularity throughout the country.

There are many other points to be noted for "riding a Bike Day", such as online communication and offline activities, which can be maximized through the hottest news and the most interesting topics.

What should other public welfare activities and events pay attention to in the course of operation?

One is uniqueness.

Public welfare activities are not only beneficial, but also have not been done before, and no one has mentioned that no one will catch a cold after eating what others have chewed.

The two is the low threshold.

There are no restrictions and everyone can take part in it.

There should be no specific restrictions on time, place, tools, etc. it is best that participants can do so without any cost.

The three is to cooperate well.

Online and offline should cooperate with each other, even if it is only an initiative, it should also respond wired, otherwise it will be hard to be recognized and spread will be affected.

The four is to find hot spots.

Activities are good, and letting people know is the most important thing.

How to maximize communication and reduce costs, we need to tie hot spots, find topics, do news, interact, spend money, do big things.

Of course, there are many things that need to be summed up. Here is a simple analysis of the case, giving some innovative points to public welfare activities, and specific problems need to be analyzed in the application.