KIA'S Domestic Market Share Exceeded 30%

2011/1/5 10:03:00 39

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KIA Motor Korea Market Share

Data released by the Korea automobile industry association 4,

KIA motor

Last year, sales in Korea amounted to 484 thousand and 512 vehicles.

The Republic of Korea

domestic

Total vehicle sales

33.2%.

This is KIA's domestic market share breaking the 30% mark for the first time in 15 years.

Data show that KIA's sales share rose to 30.4% in 1995 in Korea due to the sales of KIA Pride models.

But since then, KIA's share in the Korean domestic market has declined, especially after the merger of KIA and Hyundai Motor in 1999. Its domestic market share has been lower than 30%, and in 2007 it even dropped to a low of 22.3%.

In order to reopen the market and attract consumers, KIA began to pay attention to vehicle design and launched Lotze Innovation, Forte, Soul and other stylish and stylish new cars, and sales began to rebound sharply.

By 2009, KIA has launched K7, Sorento and other vehicles. It is popular with consumers. KIA's domestic market share has also risen to 29.6%, and in 2010, it has broken through the 30% mark.

South Korean auto industry insiders predict that with the launch of the new car, KIA's sales in Korea will continue to increase this year, and the proportion of the market will further improve.

At the same time, Korea modern automobile still sits firmly in the Korean automobile industry.

In 2010, the sales volume of modern Korea was 659 thousand and 565, and the domestic market share was 45.2%.