Wage Costs Rose Rapidly &Nbsp; China Reduced Exports To Sporting Goods In Europe.

2011/2/10 9:22:00 47

It is reported that the European sporting goods industry is facing difficulties in sourcing, because most commodities, especially textiles, are produced in China, while wage costs in China are rising rapidly, and producers prefer to be more local rather than European.

market

Supply, China's sporting goods for Europe

Exit

Reduce.

European sporting goods company Intersport international is now taking the initiative.

brand

The product 75% will be produced in about 1200 factories in China and may be reduced to less than 50% in the future.

Franz Julen, chairman of the company, explained at the international sporting goods Fair (ispo) in Munich that wages will double in the next five years and production capacity will be compressed.

Manufacturers have been delayed for several months, some of which are for Christmas last year and have not arrived until now.

In order to ensure the supply of goods in the next winter, the company made production orders as early as last November.

Intersport is ready to get rid of its dependence on China and move parts of production to the Baltic States or Romania, Bulgaria, Turkey, and even India and Bangladesh.

Last year, the company had a turnover of nearly 10 billion euros, and the retail sales generated by the OEM products made in China amounted to 1 billion 800 million to 1 billion 900 million euros.

He expressed his understanding of working hours and straightening out wage standards in China. He thought it fair and sustainable.

He is convinced that Europe can benefit from China's development.

Intersport expects that sporting goods will generally rise in price, which will rise by 10% in Austria and Germany and 15% in the US.

The reason for the rise is not only related to China, but also to the price rise of raw materials.

Cotton prices rose sharply last year, and the demand for special chemical fibers for sports apparel was in short supply.