Le Tao Net: No "Burn Money" Still Do The Boss.

Do not burn money or do the same thing.

- Yue Tao net achieves the first visit to footwear websites one year.

Over the past two months, the average sales volume is over 3000 per day, with 70 brands, 7421 footwear styles and 1600 new products.

What is the driving force of Le Tao network in the situation of increasing homogeneity website, in the electronic commerce Red Sea to kill a "blood road" for themselves? For this, the reporter interviewed Chen Hu, vice president of Le Tao network operation, decrypted the secret of the rapid growth of Le Tao.

"Real warehouse sales" mode to achieve zero inventory

Inventory is almost one of the most troublesome problems of every electricity supplier, stacked in the warehouse.

However, if electricity providers do not have to pay for their own goods, they will use it.

"If you spend money on goods, you will be limited by the amount of money, and there will be a very complicated pfer process, which will lead to a reduction in the supply of shoes."

Chen Hu, vice president of Le Tao net operation, told reporters that "the real selling mode is different. If you cooperate with a new supplier, you will be able to know which styles are good to sell and which are not good enough to sell after two weeks. Through the actual sales situation, replenishment and return will be able to meet the needs of the market to the greatest extent. We will have a batch of shoes need to return to the factory every week, but the suppliers are very supportive to us."

Although this consignment mode has made the electricity supplier avoid the risk of pressing goods, it has put forward a special request for the supplier of cooperative supply.

Owing to the great demand for Lok, the small suppliers simply can not afford the pressure of supply or return.

So le Tao chose to cooperate directly with brands or big suppliers.

"For a big supplier with a turnover of tens of billions of dollars a year, he has plenty of stock in several main warehouses in the country, and all of them are in a state of continuous turnover. It is very comfortable to cooperate with such suppliers.

Our return process is just a branch of its numerous logistics routes, and it will not bear any burden on them. "

Chen Hu said.

At present, Le Tao has been able to cooperate directly with Anta, 31st degree, Hongxing Erke, PEAK, BELLE, Daphne, and Saturday.

For brands that can not provide direct cooperation, almost all of them are taken from the agents at the brand level, and their warehouse coverage areas have also covered the cities of Beijing, Shanghai, Guangzhou, Wuhan, Shenyang and Chengdu, which guarantee the stability of the channels.

Do the best service that others can't do.

Since 2009, it has officially entered the market of footwear e-business. After just 1 years of development, it has ranked thirteenth in China's B2C website.

The motive force to promote the development of Yue Tao expressway is not only the business mode of real warehouse sale, but also the continuous innovation in service.

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Nowadays, many industry shopping websites are charged, not to mention goods returned, but le Tao has launched free delivery at the beginning of 2009. There is no reason to return the goods for seven days. This is not the case. The most important thing is to provide consumers with the choice of physical commodities.

"Assuming that consumers usually wear 36 or 37 yards of shoes and order a certain brand of shoes from us, but it is not certain that the brand is suitable for their shoes numbers, then the service we can do is to allow consumers to order two orders, order two pairs of shoes, and we will deliver two pairs of goods to the door.

Then there are two possible situations. One is two pairs of shoes are all returned, the other is consumers leaving a pair.

In any case, the cost will be borne by us.

The reason why we are willing to undertake is simple. For online shopping consumers, they want to buy genuine products first, and second do not want to spend money in places where they do not want to spend money. All we have to do is help them achieve these two hopes.

Chen Hu said.

Such a humanized service will certainly connect countless people.

Today, Le Tao has 70 brands and 7421 styles of shoe paradise, which has surpassed the footwear brands and quantities owned by any department store under the line.

The rapid expansion of the number of brands and the number of styles also quickly increased the competitiveness of Le Tao.

The independent B2C business mode also opens the door for the quality service of Le Tao.

Get rid of the constraints of Taobao and other platforms, set up a unified service standard to avoid disputes between buyers and Taobao customer service. The problem is directly linked to le Tao, and it also saves energy for consumers.

In addition, websites are easier to check on the quality and authenticity of goods.

The proliferation of fake commodities restricts the development of e-commerce

Although the domestic e-commerce market is developing rapidly, the overall situation is becoming better. But through years of experience in e-commerce, Chen Hu believes that there are still some irresistible forces that restrict its development, and the spread of fake commodities is one of the fatal obstacles.

"The problem of counterfeit goods is too prominent to be caused by China's overall business environment. In fact, it is not just the e-commerce market, but also the offline market."

Chen Hu analysis, "consumers go offline shopping, in the case of real feelings of goods, are not necessarily able to accurately distinguish authenticity, let alone a screen, trust is more difficult to establish.

This also leads to a substantial increase in paction costs, and for those who are committed to doing the right thing, they will pay more.

The development of e-commerce market in Europe and the United States is not only rapid but also healthy and mature, which is closely related to the overall environment of their society. "

But for domestic footwear e-commerce enterprises, it has become a more advanced market in the industry.

Chen Hu said that this is because the footwear e-commerce market is relatively large, the domestic and foreign brand business competition is more intense, so the comprehensive quality of the brand enterprise is generally high, plus a lot of footwear brands have a strong e-commerce awareness, they have been active in the Taobao network or own B2C website.

We have reached a lot of consensus on the future development of electronic commerce of footwear commodities, so it is relatively easy to communicate with them. This is also the reason why Le Tao chooses footwear.