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Who Dare To Pay For Such A Tide?

2011/3/5 15:45:00 40

It was the shoe cabinet that sold the bags and shoes care oil. It was the women's wear cabinet that was wearing a belt and scarf. It was a special underwear shop and a Nightshirt and a T-shirt.

The launch of the "extension" seems to be a kind of brand.

Trend

From "refined and specialized" to "all-round development", the products of special counters have become more colorful.

So, are consumers willing to pay for a variety of special "extension products"?

"Extension" makes accessories play the leading role.

In the Staccato counter, a snake skin pattern dinner bag is placed in the middle of the new shoes, which is very eye-catching.

The new spring dress of Jiangnan cloth clothes counter is also equipped with a harmonious cotton scarf and a beautiful hat. "

tide

It's a great feeling.

Scarves, bags, belts, hats, purses...

The accessories in the special cabinet play the leading role.

In recent years, there are more and more "extension products" in the brand counters of shopping malls.

Careful consumers may find that

BELLE

There are many bags in the shoe counters such as FED and so on. On Saturday, the counters even provide specialized leather shoes care products.

The women's clothing brands such as Taiping, coconi and so on have more accessories, glasses, brooches and other trinkets can also be found here.

In addition, some skin care brands have also launched a lot of "nourishment", such as FANCL and Shui Chi o launched oral skin care products.

All kinds of "extension products" enrich the products of special brand.

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Accessories for belt and accessories

"Extension" lets the space extend greatly.

Miss Liu is the shopping guide of "cat" underwear store in Zhongxing Road, downtown, she told reporters. Now, like the "cat", it originally made a special brand of "autumn clothes", and more and more products such as T-shirts or underwear were being launched in spring and summer.

Liu Xiaojie said: "these products look like" do not work properly ", but in fact underwear brand coping with the off-season way.

Apart from coping with the "off-season", more brands extend it as an extension business.

"Matching accessories can make clothing look more integrated, and can also enable consumers to buy whole sets, which can provide convenience to consumers and expand business to merchants."

Miss li of the Pacific bird counters thinks so.

"1000 yuan to send a wallet", "a full 500 yuan to send a belt", in the promotion of special counters, you can often see similar activities, and these "gifts" sometimes is the "extension" of the special brand.

Consumers wait for "extended products".

In the face of all kinds of "extension products", how do consumers think about it? Miss Wang, a consumer who is very optimistic about the "extension products", thinks that if the style is good, it is not very much concerned with the "extension product". "Professional brand may appear a bit more competitive, but if you look at the main product of the counter, you can buy some matching" extension products "which may be more matched and avoid the trouble of picking.

Another consumer miss is not very optimistic about the "extension" of the special brand. She thinks that each brand has more advantages in its main products, whether it is quality or style, she feels that the advantages of "extension products" are not obvious.

As a new phenomenon, the "extension" of the special brand is not very prominent, but it is a trend.

Some clothing brand operators believe that in the long run, the extension and expansion of brands can make brands win more market space.