Chinese Brand And Its Designer - "Su Ran" ZUCZUG (1)

Then

(Zuczug) brand story:

Wang Yiyang, the designer of China's local designer Zuczug, was founded in 2002 by Zuczug, the designer of the brand. Zuczug is the design director of the new designer, Zuczug. She mainly aims at women who are 25 to 40 years of age who have a unique understanding of fashion and have higher requirements for individualization and cultural taste. They maintain and break the designer's personal colors and tendencies in product and image planning.

Between bright colors and classic colors; between natural materials and high-tech fabrics; in the bulk cutting and detailed scrutiny, looking for Zuczug's clothing image, respecting the individual characteristics, and designing the original and potential charm of the wearer is the brand concept of Zuczug.

The clothes of Zuczug make it easy for those who do not know the tailor to see the kind of free and calm breath, but behind this is a persistent and cold drive. Even with a lot of details and close-up, it does not interfere with the neatness of the clothes.

When many Chinese designers try to find "Chinese elements" to impress the Western critics, Wang Yiyang discards the so-called "Chinese elements".

To him, the "Chinese element" that the West likes is the interference of "honest design", and "honesty" is more important than "Sinicization".

"To face others more face-to-face" and "to be more direct" is Wang Yi Yang's warning of his own attitude.

Then

Designer Wang Yiyang quotes:

I prefer the word "clothes" to "fashion".

If I am not a fashion designer, I want to be an architect.

Cutting and fabric is not as important as a designer's view of the relationship between clothes and people for a garment.

Fashion is easy to be the past tense, and the word "architecture" corresponds to it.

But clothes are not, and the opposite is "house".

"Fashion" is the vitality on the surface, while "fashion" is very essential.