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Shishi Clothing Enterprises Enhance Their Industry Through Cartoon Creation

2011/4/11 10:53:00 60

In the era of knowledge economy, the culture and entrepreneurship industry has attracted much attention. While consolidating the textile and garment industry, Shishi part of the enterprises began to set foot in the animation and creative industries, and to promote the development of the garment industry.

Back in 2009,

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Xiamen Huarong group, founded by entrepreneurs, has made use of the animated cartoon of Haier brothers to produce a series of children's products including children's shoes, children's wear, stationery, toys and other accessories with the brand of Haier brothers.

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After the promotion center, it immediately worked with 5 children's clothing and fabric enterprises, such as Wang Tsai, to attack the children's products market in China.

In fact, through animation to enhance product competitiveness in Quanzhou has been a successful case.

In 2008, Quanzhou Zi Yan light industry, a bag enterprise for Disney and Bobbi's OEM processing, suddenly invested 180 million yuan to invest in the animated series "swallow tail man", thus deriving a toy chain, toys, clothing, stationery, children's sporting goods and multimedia industry chain, and drove the enterprise to pform from the product manufacturer to the brand operator.

Subsequently, the "Jamie bear" of Sheng Ke shoes and shoes, the "tick Tat cubs" of Green's children's clothing, the "Diego Altman" of the foot shoes, the "hooligan rabbit" of Wan Tai Sheng shoes and shoes, all win the affection of the children with the vivid cartoon image, and can quickly enhance the brand and increase the sale of products.

Located in the two phase of Xiamen Software Park, the big brother animation Limited by Share Ltd is a large creative industry company, which integrates animation programming, production, distribution and derivative product development. It also covers food, toys, books, animation education and training.

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Games, animation teaching, multimedia and other businesses.

As a subsidiary of Shishi Jian Jian group, big brother animation independent creative, independent design, autonomous production of two-dimensional, three-dimensional animation, FLASH animation, production equipment and production scale in the leading domestic industry level.

Through shaping the cartoon images of Xiao Rui, big devil, Da Fei, Tian Tian and duo, the company realizes the visualization of its own brand animation on children's wear and T-shirts, and develops derivative products such as pillows, backpacks, mugs, thermos cups, mouse pads, key buckles, photo frames, fridge stickers and mobile phone bags to enhance the competitiveness of the animation industry.