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PEAK Sports China Market Profit Growth

2011/4/30 13:25:00 45

Peak Sport Products Co Limited (hereinafter referred to as:

Peak

Sports released its 2010 annual report.

The report shows that in 2010, PEAK realized sales of 4 billion 249 million yuan, an increase of 37.3% over the same period, and gross profit of 1 billion 616 million yuan, an increase of 39.4% compared with 2009 and a gross margin of 38%.

The profit attributable to shareholders increased by 30.9% to 822 million yuan, with a profit of 39.19 yuan per share.

As of December 31, 2010, PEAK's sales outlets reached 7224, up 1018 from 6206 last year, including 19 flagship stores, and established a comprehensive marketing network in 31 provinces and municipalities across the country.

"The expansion of PEAK stores has laid the basic layout for brand channels, like the brand's solid shield, while flagship stores and basketball theme shops are like sharp edged swords, extending to the segments of the first tier cities and industries.

brand

The most advantageous edge is to develop the forefront of the market, thus forming an effective strategic situation in the industry market, which is PEAK's offensive and defensive strategy.

PEAK CEO Xu Zhihua said.

It is reported that in 2011, PEAK will continue to put

Marketing

We should focus on the two or three tier cities in China and strengthen the penetration of high growth potential areas, so as to better grasp the opportunities brought about by urbanization and rising national wages.

Continuously optimize the store area and location to enhance retail performance and brand image.

In addition, PEAK will also strengthen cooperation with Taobao and other highly popular e-commerce platforms to fully absorb online shopping consumers.

In 2010, the price of raw materials increased and the cost of human resources increased significantly, making the garment manufacturing industry undergo a revolutionary challenge. Low and low value-added enterprises were seriously hit or even eliminated.

PEAK's gross profit in 2010 was 1 billion 616 million yuan, an increase of 39.4% over last year and a gross margin of 38%. "Last year's performance was good, but all kinds of risks in the course of business operation may occur."

The best way to prevent and control risks is to take the initiative to attack. "

Xu Zhida, executive director of PEAK group and general manager of PEAK (China) Co., Ltd.

The futures order system is PEAK's completion of futures orders, locking the cost of one season.

Industry experts say that locking costs are risky for businesses and require high cash flow.

Xu Zhida admits, "this way of doing business is very demanding for the general enterprise, but it is a very effective control method for the risk brought by the rising cost."

The stability of employees has always been a "heart disease" of production enterprises. Especially after the Spring Festival, the shortage of labor may seriously affect the normal operation of the factory.

"Staff stability is closely related to product quality.

As soon as the front-line workers get in and out, it is very likely that the quality problems will arise, which will lead to loss of production materials and increase of defective products.

So PEAK has always attached great importance to the stability of employees. "

Xu Zhida said that the increase of wages to employees (up 15% over the same period last year), for employees to build houses (sold at cost of 2000 yuan per square meter) to employees, the company's equity incentive (the highest 300 thousand shares, the lowest 5000 shares), the establishment of staff training and development plan and other measures, so that the sense of belonging of PEAK employees increased, stable and healthy development of enterprises has been guaranteed.