Quanzhou Has Sold 50% &Nbsp To Taiwan, And Its Own Brand Has Dug The Taiwan Market.

Yesterday, reporters from

Increase of independent brand delivery

"There are more than ten enterprises in Quanzhou, which have trade with Taiwan, including more than ten enterprises such as Lian Tai, Rong Xin and Ji you. These enterprises sell mainly sports shoes to Taiwan. With the improvement of business market and brand awareness, the export volume of Taiwan's own brand sports shoes is also rising."

Quanzhou inspection and Quarantine Bureau responsible person said that in May last year in Taiwan, after opening the first store in west gate, less than a year, XTEP's number of stores in Taiwan has increased to 4.

The PEAK shoe industry also registered its own brand "PEAK" in Taiwan. In the first quarter of this year, PEAK's footwear products exported to Taiwan amounted to 151 thousand and 200 US dollars. It is worth noting that PEAK did not sell footwear products to Taiwan in the same period last year. Taiwan funded enterprises and shoes industry also made great breakthroughs in the Taiwan market this year. From 1 to March, the company exported $246 thousand and 500 to Taiwan, an increase of 317.8% over the same period last year.

Mid end products have room for growth

"Although most of the first-line brands such as ADI, Nike, Puma have been stationed in Taiwan, there are not many popular brands, and there is still room for growth in the mid end product market, which left business opportunities for the mainland's shoe and garment enterprises."

Zhuang Zhaohui, the head of XTEP overseas center, said that Taiwan is one of the most developed regions in the world shoe industry. The concept and practice of shoemaking and retailing marketing management are quite advanced. There are many places to learn and emulate for Quanzhou shoe enterprises seeking brand internationalization.

According to the analysis of the industry, from the perspective of market expansion, Taiwan and Hongkong are all strong "launching stations". In such a launching station, enterprises can well radiate into the surrounding areas, such as the Asian and Middle East markets.

The form of agency or affiliate should be adopted.

Lin, manager of a foreign trade company in Quanzhou, who has worked with many businessmen in Taiwan for many years, said that the first shoe and garment enterprises in Quanzhou, with their own brands entering the Taiwan market, could take the form of agents or franchisees. Taiwan agents or franchisees would choose the style and design of their products according to the habits and preferences of local consumers when buying goods, which is beneficial to the rapid opening of Quanzhou brands in Taiwan market.

In addition, Lin manager reminded that Quanzhou enterprises, who intend to set up and set up branches in Taiwan, should have a basic understanding of some local laws and regulations in Taiwan. In fact, when enterprises decide to invest in Taiwan, they should engage local lawyers when they are in the process of preliminary research.