China'S Clothing Consumption Is Increasingly Branding &Nbsp, R & D Capability Is The Key.
China's clothing consumption is increasingly branding, and the establishment of a famous brand is an enterprise's product quality, product design, and so on.
Brand culture
Technology, management services and marketing network, and many other aspects, invested a lot of manpower and material resources accumulated over a long period of time.
The industry's new entrants will not be able to establish a strong brand image in the minds of consumers in a short time.
marketing network
marketing network
It is the survival basis of garment enterprises, and is the key to win the market and consumers, and is also the key to establish a good brand.
However, building a deep and extensive marketing network requires a large amount of capital investment, requires a lot of manpower and material resources, and requires excellent organization and management capabilities. The new entrants in this industry can hardly get the necessary funds, manpower and material resources in a short time.
Design and research capability
The design and R & D of garment enterprises is the driving force for their development. Consumers' consumption habits are changing with each passing day. Enterprises need to pay attention to the trend of international and domestic clothing consumption.
Process equipment and technology level
The production of high quality and high-grade clothing requires advanced technology and equipment and professional technology. This requires a large amount of capital investment, manpower investment and a large number of skilled employees.
Enterprise management level and talent
Clothing enterprise's marketing management, process production management, purchase management,
Quality Assurance
And so on, we need to accumulate for a long time. At present, China's garment industry is becoming more mature, and the demand for talents in brand operation, market, design, finance, information management and so on is increasingly strong, and the demand for talents with many years of experience in garment industry is increasing.
The new entrants of the industry are hard to obtain in a short time.
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