Sales Of American Apparel Are Soaring All The Way.

The 2011 quarterly report of Mei Bang clothing brought a pleasant surprise to the market. A quarterly report shows that the company's net profit surged by 1223%, and net profit growth rate ranked first in the industry.

The sharp rise in quarterly performance in 2011 was due to the low net profit in the first quarter of last year. In 2009, the first quarter was 1 billion 89 million yuan, with a net profit of 153 million yuan, and 1 billion 400 million yuan in the first quarter of 2010, with a net profit of 15 million 340 thousand yuan. In the first quarter of 2010, US bond net profit fell by 90% compared with 2009. Han Zhongwei, an American fashion director, said that because of the low base in 2010, there was a big increase in quarterly data in 2011.

The first quarter report shows that along with the enhancement of the company's product competitiveness, the promotion of channel support strategy and the improvement of terminal retail management level, the revenue of franchising channel and direct channel continues to grow, making the company's business revenue increase by 46%. At the same time, the strengthening of product competitiveness and the promotion of the structural marketing strategy on the direct channel make the gross profit margin of the direct business increase substantially compared with the same period last year.

Chinese clothing Electronic Commerce The summit was held in Hangzhou.

The third China Fashion e-commerce summit was held in Hangzhou in May 10th. Sina, Taobao and other well-known Internet companies and Lining, Lun Sha and Hong Dun and so on nearly 100 garment enterprises attended.

The rapid arrival of e-commerce era is an unavoidable impact and unprecedented opportunity for many traditional clothing brand enterprises. According to the data released by CNNIC, by the end of 2010, the number of netizens in China has reached 457 million. There are two obvious trends in the online shopping market in 2010. One is the traditional businesses, including manufacturing, sales and service industries, and logistics industries.

President and chief analyst, Beijing forward hope Consulting Ltd. Lu Bo Wang From 2008 to 2010, the annual growth rate of China's online shopping market is over 85%, which is more than 4 times the growth rate of domestic social retail sales over the same period. Online shopping market The high growth trend is expected to be maintained in the next five to ten years or even fifteen years, and the potential for market space is very large.

Wang Yulei, senior director of Taobao mall, said Taobao mall business has accounted for Taobao's 10%~15%, and the proportion is still rising. At present, there is still a larger market for e-commerce in China, which is three line, four line cities and towns besides a second tier city. He borrowed from Ma Yun's words five years ago, "either e-commerce or no business," and appealed to more traditional enterprises to join in e-commerce.

The third China clothing e-commerce summit was sponsored by Beijing Zheng Wang Consulting Co., Ltd. Not long ago, Beijing Zheng hope Consulting Limited has released the 2011 China online shopping survey report. The amount of online shopping in 2010 is 498 billion yuan. It is estimated that the online shopping market will reach 890 billion yuan in 2011.