In March, The Total Retail Sales Of Apparel Increased By 21.8% Over The Same Period Last Year.

Sportswear brand concentration is high.

According to the statistics of the China National Business Information Center, in March 2011, the national key large-scale enterprises

In March, the retail sales of clothing commodities in major national retail enterprises were 11 billion 890 million yuan, an increase of 21.8% over the same period last year, which is 3.8 percentage points lower than that of the major retail enterprises in China.

In terms of retail sales, in March, a total of 35 million 590 thousand clothing items were sold in key large retail enterprises nationwide, an increase of 0.6% over the same period last year, which is basically the same as last year.

In March, the key large-scale retail enterprises in China

trousers

In March 2011, the total market share of the top ten brands in the trousers Market totaled 33.58%.

Among them, nine Mu Wang continued to occupy the top position with obvious advantages; the location of tiger second was also very strong; the third brands followed by Maya, Bestn, Shanshan, Li Dan Wang, Victor, Rankine, Zegna and JACK&JONES, the competition among brands was very intense, and the market share was below 3%.

Before trousers

suit

In March 2011, the total market share of the top ten brands in the men's suit market was 35.1%.

Among them, YOUNGOR continued to occupy the top position, the market share of more than 10%; Luo Meng and Shan Shan ranked second and third; the fourth brands followed by the wedding birds, Goldlion, playboys, Pierre Cardin, Victor, Shenglong and nine herdmen.

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Top ten brand market share of men's suits

Female underwear

In March 2011, the total market share of the top ten brands in the lingerie market exceeded 60%.

Among them, the market share of the top two brands is 10%, and third to sixth are Manifen, Ttiumph, Ordifen and ancient and modern markets. The market share is over 5%. Seventh to tenth are Wacoal, Fei Di Shi, Sang Fulan and Ting Mei, with a market share of less than 5%.

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Top ten brands of women's underwear market share

Women's wear

In March 2011, the total market share of the top ten brands in the women's clothing market was 32.03%.

Among them, the market share of more than 5% of the brand has 3, followed by VERO MODA, ONLY and brother; fourth brands followed by elegant, nine posture, AMASS, Mass Phil, sound rain bamboo, European time and Mei and the United States, the market share is less than 3%, the competition is very intense.

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Top ten brands of women's clothing market share

Leather clothing

In March 2011, the top ten brands in the leather clothing market accounted for 30.96% of the total market share.

By contrast, the intensity of competition among brands in leather clothing market is obviously more intense than that of other commodities. Apart from the Chuang-tzu market with a total occupancy rate of more than 5%, the other brands have a comprehensive market share of less than 5%; the second brands are: Ying Da, red spider, Kaiser, Immanuel, Jingbao, Milan, white-collar, KC fur and beast king.

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Top ten brands of leather garments market share

Cardigan

In March 2011, the total market share of the top ten brands in the woollen sweater market was 34.58%.

Among them, Heng Yuan Xiang and Ordos Austria occupy the top two positions; the third is spring bamboo; Herman is in fourth place; the fifth brands are followed by their deer, Wang Shun, Chu boss, Goldlion and penguin, and the market share is less than 3%, and the competition is very intense.

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Top ten brands of woolen sweater market share

Athletic Wear

In March 2011, the top ten brands in the sportswear market accounted for 74.48% of the total market share and the obvious advantage of foreign brands.

Among them, NIKE and Adidas two foreign brands continue to lead the market with a larger advantage; Lining and KAPPA are third and fourth; NIKE360 ranks fifth; sixth to tenth are followed by Jordan, Anta, CONVERSE, 361 degree and Puma.

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Top ten brand market share of sportswear

Down Jackets

In March 2011, the total market share of the top ten brands in the down jacket Market was 64.41%.

Among them, Bosideng continued to occupy the top position; duck, snow flying and Yalu ranked second to fourth; Sharon and Gep ranked fifth and sixth; KangBo, temple, ice cream and Daiyu occupied seventh to tenth positions.

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