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Gome Sports Executives Leave

2011/6/13 15:27:00 64

Recently, according to relevant media reports, Gome sports executives and middle level "have left". For the reasons for leaving, many executives and middle-level claims are personal reasons, but speculation is related to the current business dilemma of Gome sports.

Zhang Li, former director of the national sports brand, told the "daily economic news". "For the Gome sports, I am not at present convenient to accept any interviews, nor do I comment on the media coverage."

However, Zhang Li said he has left Gome sports.

As for the reasons for leaving, Zhang Li is still saying that it is a personal reason, and the former general manager Li Yan has also been confirmed to have left.

Although Zhang Li did not want to comment on the current situation of Gome sports, it was reported that the sales volume of the Wanmei River store in the United States was less than 20 thousand yuan a day, while the monthly rent was about 20 thousand yuan. Therefore, it has been suffering from a loss situation. "If the sales amount is less than 20 thousand yuan a day, it will lose millions of dollars and tens of millions of dollars a year."

One insider, who declined to be named, said.

This may be the real reason for the resignation of Gome sports.

In addition,

Gome Sports

Huang Xiuhong, chairman of the board of directors, announced at the beginning of the year that the Gome sports program opened 27 new stores in Beijing before the end of 2011, and the annual sales target was 1 billion yuan. In the next 5 years, it plans to build 100 stores in the whole country and gradually build Gome sports into a large professional chain enterprise with the same influence as Gome.

However, according to public information, after opening two stores in Beijing last May and October, Gome sports has not yet opened any new stores.

In this regard, sports marketing expert Ma Gang told the "daily economic news" that in fact, Gome was ready to enter the sporting goods industry in 2005, but for some reasons it did not make it. It started preparations at the end of 2009 and was successfully opened in 2010. "It has been a little late to enter. I think the best 5 years of the sporting goods industry is from 2005 to 2010. If Guo Mei began to do it in 2005, it caught up with the golden period of development."

"Besides, Gome sports for sports.

Articles

There may be some deviations in understanding, application and management. When the profit model of the first store has not been summed up, it has opened second stores. Under sustained losses, it may be more stressful.

Ma Gang analyzed and said that at the very beginning, Gome sports might plan to set up shop stores in the presence of Gome's existing stores, but there are no relevant stores.

Prior to this, Li Yan told the daily economic news that Gome sports mainly rely on two ways of distribution and sales to cooperate with sports brand dealers to make profits through bid ask spread, and it is estimated that the balance of payments will not exceed two years.

However,

Magang

It points out that Gome sports has no advantage in commodity resources, and it is in a weak position in terms of the current sales scale.

Ma Gang also said that if we want to get good results, we need a certain process, and we can not achieve profits immediately.

"The Gome sports high level turnover is very similar to the recent departure of three senior executives of Lining, which is not necessarily a bad thing. The old mode is completely removed and the new mode can come in."

However, Ma Gang believes that the Gome sports need to solve the problem of profitability is still more difficult.

At present, the competition in sports products industry is fierce. In the next 5 years, it will enter the fight stage.