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Differentiated Management Of Chain Stores

2011/6/22 16:38:00 61

The most difficult problem in chain operation is how to make it unified and systematic.

Administration

Therefore, many companies often adopt uniform standards, but there are still many problems that may arise. The main reason for this problem is, on the one hand, people, and the other is regional factors.

No matter how perfect the management standard is, it will not achieve the perfect result. After all, the system will be executed by others and will supervise other people.

Therefore, the management results of each chain store managers and grass-roots employees are decisive.

Both sides are not strictly enforced, and there will be problems in management. This is also a frequent occurrence in chain operations.

The management of chain stores plays a decisive role, and whether managers act as a whole will affect the operation of the whole store.

Many chain stores.

enterprise

During training, the trainees are also targeted at such single store managers. The aim is to enable managers to manage each store's business according to established standards.

But the new problem is that if all managers can perform according to the standards, each shop can guarantee that the problem will not happen, but the performance will still be affected.

There is no doubt that the key to performance is geographical factors, that is, the difference between consumer behavior and consumer psychology.

chain

Management

With wide coverage and cross regional operation, consumers are facing certain differences.

This difference is what all p regional enterprises need to consider.

Therefore, if each chain store is managed and marketing according to the unified standard, it will inevitably be unable to integrate into the local culture, which will have an impact on the operation.

The most suitable method is undoubtedly based on the degree of freedom of each shop manager. It can be adaptable to local conditions and adopt management methods that conform to local conditions.

But it is the degree of certainty that really makes business managers contradictory.

Laissez faire will be out of control, too tight and rigid management.

Therefore, managers of enterprises can give each shop manager certain authority and give them some independent decision power, so that the manager can flexibly manage the local conditions.

At the same time, we must make certain restrictions, such as auditing and approving part of things, so as to avoid losing control.

For business managers, the most important thing is to maintain the authenticity and pparency of information on both sides.

For example, if the manager of a company has a certain understanding of the local situation of a single store, it is necessary to determine whether the business strategy of the store meets the requirements. If the information is unbalanced and the pparency is poor, it will easily lead to contradictions.

But there is a problem that needs to be solved: store managers are familiar with local information, but may lack certain decision making capabilities; conversely, managers at headquarters may be capable of making decisions, but may not be familiar with local information.

Therefore, the two sides should establish a good communication and feedback mechanism.

The modern communication tools can be used here, and the corresponding posts or functions can be added to the organizational structure or post functions.

For example, many chain stores have supervisory positions. Besides conducting some inspections and inspections, supervisors should act as information officers to understand local consumers and act as the role of information officer between headquarters and single stores, so that they can feedback the implementation of single stores to headquarters, let headquarters understand more about single stores, and also undertake a bridge between single store and headquarters, so that headquarters can understand the difficulties in the actual operation of single stores.