The 100Th China (Shanghai) Footwear Industry &Nbsp; Leather Goods Fair And "Famous Brand Shop" Docking Exhibition

　　 Time: May 26, 2012 -28 days Location: Shanghai Everbright Convention and Exhibition Center (No. 88 Caobao Road, Shanghai)
　　 Special support unit: Ministry of Commerce of People's Republic of China Sponsor: China general merchandise business association
　　 Contractor: Shanghai Baicheng Business Service Co., Ltd. Special co organizers: China retail chain shoe city council
　　 Scale of exhibition: 26000 square meters
　　 Exhibition planning: Shoes, leather goods and bags area; Fashion release leisure area; design creative area.
　　 Scope of exhibits: Italy, Spain, France, Germany, Portugal, the United States, Japan and other countries and Taiwan, Hongkong, Macao and other regions and Fujian, Guangdong, Zhejiang, Shandong, Jiangsu, Sichuan, Sichuan and other brands of finished shoes. Leather goods Mainly.
　　 Exhibitor type: Shoes and leather goods brand enterprises, department stores, chain shoes city, e-commerce brand dealers.
　　 Event arrangement:
The 100 anniversary celebration of Shanghai shoe industry leather exhibition and "famous brand shop" docking Exhibition
China retail chain shoe City Summit Forum and chain shoe city council
China General Merchandise Industry Association directors summit and Summit Forum
Channel buyers special docking meeting
E-commerce Summit
Footwear industry leather CEO Summit
Seminar on merchandising and procurement (international buyers)
International shoe leather industry creative Salon
2012 "dream fantasy" theme footwear industry leather fashion conference
　　 Fee standard:
The exhibition booth is basically special, and the booth fee is charged according to the area (3m * 3M). The standard booth is 800 yuan /9 square meter.
Domestic brands: the first floor is RMB 15000 yuan /9 square meters, and the two and third floors are RMB 12000 yuan /9 square meters.
International brand: the first floor is RMB 18000 yuan /9 square meter, and the two and third floors are RMB 15000 yuan /9 square meters.

　　 I. overview
"The 100th Shanghai shoe industry leather exhibition and" famous brand shop "docking exhibition converge on China's high-end department store channels, large and medium-sized retail chain shoe city, e-commerce platform, high-quality agents, franchisees, design and research institutes, etc., to establish a platform for exchanges between buyers and sellers to provide effective cooperation opportunities for Shanghai. Strong boost domestic and foreign shoe leather brand to China's mainstream Distribution channel And help enterprises complete the historic leap from "made in China" to "created in China".
　　 Two, exhibition theme
Everything for the Chinese market
　　 Three, core value
(1) deepening channels to achieve effective docking of zero supply
　　 Medium and high-end department stores:
The Chinese Department Store Association has been working under the leadership and support of the Ministry of Commerce. As a leader in the department store industry, every department has organized more than 1000 department stores in 31 provinces, autonomous regions and municipalities directly under the central government to discuss cooperation. At the same time, the association also organized more than 60 groups including provincial and municipal department store associations, trade associations and cross regional department store associations to further participate in exhibitors, understand the needs of enterprises, and promote effective docking between regional department stores and exhibitors.
　　 Large and medium-sized retail chain shoe city channel:
The members of China retail chain shoe city council are mainly brand shoes and leather goods as the main business entities, and are another future "Suning Guo Mei" format independent of the department store system. More than 500 professional spectators of chain shoe city are both channel merchants and agents. They are not only associated with brands, but also with brand enterprises.
　　 Strong e-commerce channels:
In recent years, e-commerce has sprung up and gradually matured, bringing about the retail market. Major opportunity And increasingly become one of the main driving forces for the development of retail industry. The effective combination of e-commerce and traditional retail mode of shoes and leather goods enterprises will be the responsibility and obligation of Shanghai shoe industry leather goods exhibition.
　　 Quality retailers channel:
"Channel sinking and service terminal" has always been the top priority of the contractor Shanghai Baicheng Business Service Co., Ltd. through the hard work of 12 offices nationwide, nearly 10000 mature agents and franchisees have been effectively integrated to achieve efficient connection with exhibitors.
　　 (two) strengthen research and development to form a creative platform for fashion industry.
Shanghai shoe leather exhibition will further research and design field, integrate domestic and foreign strength designers and R & D institutions, form a creative platform for fashion industry, serve domestic large and medium-sized shoes and leather brand enterprises, and promote research and development of grafting.
　 (three), other values
Maximize product promotion
Maximizing the effectiveness of brand publicity
Maximizing the scope of information exchange

　　 Shanghai investment liaison office: Room 202, 65 Yangpu District University Road, Shanghai.
Contact: Wang Jiao 15800426728 TEL:021-60910070 FAX:021-60910208 QQ:871170422