Great Changes Must Be Made In The Exhibition Industry.

Convention and exhibition industry will soon usher in spring.

Last week, a piece of news about "Dongguan will set up a special fund for the development of MICE industry" occupies an important position in various media in the city.

The government will inject at least 20 million yuan into this fund each year to support it.

The policy of real gold and silver announced to the outside world that Dongguan will comprehensively enhance the comprehensive competitiveness and domestic and international influence of the exhibition industry.

In fact, since the birth of the Dongguan Convention and exhibition industry in 1995, it has been faced with the hidden trouble of "survival in crevice".

Near Guangzhou and Shenzhen, convention and exhibition events are frequently launched and "aggressive".

However, the successful exhibition of the Expo, the famous furniture exhibition, the Expo and the Expo has fully demonstrated that the exhibition industry in Dongguan has explored a unique way to make a living in the cracks and found a differentiated competitive route.

The decision level has brought the exhibition industry into the list of important industries in Dongguan, giving strong policy support. The consideration behind this is not only the affirmation of the past achievements of the exhibition industry, but also a look ahead for the integration of Dongguan's existing industries.

Although the exhibition industry belongs to the third industry, it provides the primary industry and the second industry.

Based on the above considerations, the exhibition industry has to complete two breakthroughs and get out of a road of growth and development that is different from that of Guangzhou.

However, compared with the previous breakout, it is not easy for the exhibition industry to achieve a big leap in competitiveness.

Dongguan's Convention and exhibition industry must not be evaded and widely and deeply competitive. It is necessary to prevent the risk of space narrowing in mice industry.

Although there are a number of famous exhibitions such as furniture exhibition, Expo and clothing exhibition, the overall development level of the exhibition industry is not high. Many problems such as exhibitions, repeated exhibitions and homogenization competition are deeply troubling Dongguan.

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However, the bottleneck of the development of exhibition industry appears more inside the city.

For example, some exhibition brands are mixed. Apart from several exhibition products, the theme and characteristics of many exhibitions eventually become all inclusive supermarkets, and some "international" exhibitions are reduced to

Some exhibition industry associations are absent.

At present, some important exhibitions in Dongguan are still sponsored by the government. Trade associations are still absent in the exhibition industry. In developed countries, all the exhibitions are sponsored by industry associations with high social status and strong economic strength.

It is far from enough to realize the "Phoenix Nirvana" of Dongguan's exhibition industry and meet the new students.

The exhibition industry in Dongguan should realize the "six changes" in the future: changing from relying on government exhibitions to trade associations and enterprises; changing from comprehensive exhibitions to professional exhibitions; changing from regional exhibitions to international exhibitions; changing from joint exhibitions to joint exhibitions; changing from purely commercial pursuits to exhibitions with rich cultural connotations; and changing from simple pursuit of quantity to quality and efficiency.

To sum up, the exhibition industry in Dongguan only relies on the existing industrial advantages to integrate and optimize the exhibition resources of the city so as to cultivate a number of more special, better and more competitive brand exhibitions and usher in new opportunities for development.