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Dialysis On The Family Enterprise Culture Construction Of Fujian Shoe Industry

2011/8/17 13:49:00 45

Quanzhou's gross domestic product (GDP) reached 350 billion yuan in 2010, accounting for 1/4 of the province.

Quanzhou

In the economic achievements, private enterprises are indispensable.

Since the reform and opening up, Quanzhou has developed a number of influential and familiar shoe companies.

In recent years, Quanzhou has attached great importance to the construction of enterprise culture, which is also based on the needs of enterprise development.

Enterprises are constantly exploring and experiencing the construction of corporate culture, and the relevant government departments are also guiding the construction and promotion of corporate culture.

In the future, how to create new

enterprise

Culture is a big issue.

Guo Qiyou believes that there are two aspects for Quanzhou enterprises to build corporate culture: one is to understand the basic characteristics and shortcomings of Quanzhou's existing corporate culture.

Two, the construction of enterprise culture in Quanzhou should adapt to the requirements of the development of modern enterprises, and create a new Quanzhou enterprise culture with regional characteristics, enterprise characteristics and modern enterprise style.

Quanzhou's corporate culture is accompanied by the southern Fujian region.

shoes

The development of private economy has been established.

It is inheriting, inheriting the traditional culture of the Chinese nation and South Fujian, and has the autonomy. The corporate culture is developed by the private enterprises themselves.

In addition, the culture of shoe enterprises in Quanzhou is also familial. After the financial crisis in 2008, the number of shoe enterprises in Quanzhou was lower than that in the PRD region.

However, Quanzhou family shoe enterprises have a short time to develop and lack of corporate culture.

Lack of standardization, the enterprise itself is not the use of modern corporate system, but the family blood relationship as a cohesive force, often appear "rule by man" situation; lack of cohesion, enterprises appear exclusiveness, thereby affecting the introduction of excellent talents, resulting in reduced cohesion among employees; lack of corporate culture connotation, inadequate understanding of cultural construction, only positioning corporate culture as image design, such as asking for celebrity endorsement, spending big money "smashing" advertising.

It is true that in the process of building enterprise culture, Quanzhou shoe enterprises should establish the enterprise system as the starting point and establish the core values of enterprises.

Absorb the regional culture, refine the core values of enterprises, enrich the connotation of enterprises, and start from the reality of enterprises, so that the majority of employees can participate in the development and construction of enterprises.

Take the corporate image as an opportunity to build a distinctive corporate culture.

The corporate culture of Quanzhou has gone through four stages: natural culture, family culture, entrepreneur culture, system culture and corporate culture system.

In this process, shoe entrepreneurs should be inspired to change the lack of concern for their employees.

Taking inheritance and innovation as the combination point, we should establish a strategy oriented enterprise culture and absorb the essence of traditional culture into the construction of enterprises.