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Laiyang'S Leather Shoes Have Sprung Up In &Nbsp, And The Shoes And Shoes Are Turning Around.

2011/8/27 14:25:00 73

Cloth Shoes Laiyang Leather Shoes Laiyang

The Laiyang leather shoes industry, which once flourishing for a while, has gradually shrunk, and the once unremarkable cloth shoe industry has sprung up. At present, the shoes and shoes industry in Laiyang has an annual output of 100 million pairs of cloth shoes, achieving sales income of more than 500 million yuan, and its products are exported to more than 20 countries and regions such as Europe, America, Africa and the Middle East. Laiyang's leather shoes have made a beautiful turnover, and they have turned beautifully.

Neat rows

Production line

In the rotation operation, hundreds of workers are carrying out shoe processing in batches and orderly. Thousands of pairs of cloth shoes have been arranged neatly. Yesterday morning, when reporters walked into Laiyang Rong Shun shoes PU shoe production workshop, they saw a busy scene.

"Our factory has just signed 40 thousand pairs of cloth shoes contracts with Italy merchants. Now the workers are working overtime. This is our second foreign orders in the second half."

The person in charge of the company told reporters.

The reporter understands, at present, Laiyang owns more than 90 production enterprises of cloth shoes, and its employees have reached more than 8000 people. The products cover more than 10 kinds of vulcanized cloth shoes, injection molded cloth shoes and PU cloth shoes, and the price ranges from tens to hundreds of yuan.

In 2010, the city

Cloth shoes

The industry produces more than 100 million pairs of cloth shoes, achieves sales income of more than 500 million yuan, and exports foreign exchange earning $6 million 400 thousand.

Laiyang has also been awarded the honorary title of "Shandong shoe production base" by the Shandong Leather Industry Association, and has become the "cloth shoes capital".

However, the development of cloth shoes in Laiyang is only 10 years old.

Before that, the shoe industry, which carried the banner of Laiyang's footwear industry, was the shoe industry.

According to Jia Zhaorui, President of Laiyang garment and leather shoes Association, Laiyang was once a famous leather shoes production base in the 90s of last century. At the time, it had more than 400 leather shoes manufacturers, and more than 10 leather shoes enterprises with over ten million revenue were sold. The annual sales volume reached 5 million pairs.

But because most of the production enterprises are family workshops, lack of modern enterprise management, and lack of brand protection, the annual output value of leather shoes industry in Laiyang has gradually shrunk, and the market development space has become increasingly narrow. In recent years, it has been catching up with the leather shoes industry in Jiangsu and Zhejiang.

Today, there are only 30 shoe companies in the city.

In order to get rid of the difficulties, Laiyang began to adjust and pform the leather shoes industry in 2001, and took a look at the shoe and shoes industry, which is relatively low in cost, convenient in pportation, comfortable in clothing and diverse in color.

Through continuous technological development and technological innovation, the city promotes Laiyang cloth.

Shoe industry

From scratch, rapid growth and expansion.

Over the years, the city has invested nearly 100 million yuan to introduce all kinds of modern equipment and technological innovation to the shoe industry. It has not only set up the first professional shoe and shoe research and development center in China, but also has the largest national cloth shoe testing laboratory in the country.

On this basis, Laiyang has continuously strengthened the combination of industry, academia and research, cooperated with the China footwear industry research institute and more than 10 universities across the country to promote product development and talent exchange.

Nowadays, there are more than 200 professional designers in Laiyang's shoes and shoes industry. The number of design samples reaches 400 varieties and more than 5000 varieties each year, and more than 60% of the products belong to independent brand marketing.

After ten years of development, Laiyang shoe manufacturers have sprung up everywhere. In addition to Rong Shun, there are more than 16 cloth shoes production enterprises, such as Oujia, Xin Kang, Xi Lian Sheng, Shuang Qing, and so on.

Their products also successfully rushed out of Shandong, not only to Beijing, Shanghai, Jiangsu, Zhejiang, Shaanxi, Hunan and other provinces, but also to merchants from Europe, America, Africa and the Middle East, who came to "shoes" and ordered a lot, so that the shoes of Laiyang went to the world.