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VC/PE Keen To Invest In Textile And Garment Industry

2011/9/26 10:05:00 18

Qing Ke research center

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Data show that in the first half of 2005-2011 years, China's textile and garment industry frequent investment events.

In 2010, the investment events and the total investment amount disclosed by China's textile and garment industry all reached a record high level. 26 investment events have been disclosed and the total amount of investment cases disclosed is 358 million US dollars.

This part of the investment statistics have not yet included the e-commerce enterprises that take clothing category as the core business, such as Masa Marceau, seven grid, Han dresses and so on.

The industry expects that the Chinese garment industry will take the lead in the future.

keep

Accelerate growth. In 2011, VC and PE will invest more in China's textile and garment industry than in 2005.

Transformation is imperative

According to incomplete statistics, the sales volume of China's clothing market in 2010 was 1 trillion and 259 billion 680 million yuan, an increase of 20.07% compared to 1 trillion and 49 billion 90 million yuan in 2009.

According to the statistics of National Bureau of statistics, in 2010, the finished products of garment manufacturers in China above the garment industry amounted to 58 billion 724 million yuan, representing an increase of 20.37% compared to 48 billion 787 million yuan in 2009.

Judging from the scale of finished products of garment enterprises above Designated Size in China, China has a rough comparison with the sales scale of China's clothing market.

clothing

Market concentration is relatively low, and small and medium-sized enterprises still occupy a certain proportion in China's clothing market.

Since 2009, rising labor costs, RMB appreciation, raw material prices and loan interest rates have increased the operating costs of enterprises and affected the international competitiveness of China's textile enterprises.

With the development of various new trade protection and green standards in developed countries, the extensive development of Chinese garment enterprises is becoming narrower and narrower.

There are indications that simplicity

rely on

The era of cheap eyeball has passed, and the path of industrial pformation of refined production and branding is imperative.

Two major driving forces

According to the latest data from the National Bureau of statistics, the clothing price index of Chinese residents was 102.1 in June 2011, slightly higher than the consumer price index of the same period.

However, apart from the demand, the Qing Research Center found that there are two main driving forces for accelerating the development of China's clothing market.

First of all, fast fashion has become a typical operation mode of China's garment market.

"Popularity" and "seasonality" are the special attributes of clothing products. Only when the information is timely feedback and flexible can the clothing enterprises win in the fierce competition.

In addition, in a sense, fast fashion helps to reduce the inventory cost of garment enterprises.

However, at present, most of the garment enterprises in China are lack of industrial chain integration capability, especially the lack of design and logistics links will lead to the lack of fast fashion chasing ability of Chinese garment enterprises.

Secondly, e-commerce has become one of the most growing channels for clothing product sales.

According to the latest data of the Qing Research Center, in 2010, the scale of online retail pactions of Chinese apparel categories was 107 billion 328 million yuan. In the second quarter of 2011, the scale of online retail pactions of Chinese apparel categories was 46 billion 923 million yuan, compared with the first quarter of 2011, an increase of 17.01%.

With the development of clothing vertical electricity supplier market and the increasing popularity of online retail market, the road of e-commerce of traditional garment enterprises will become clearer. It is estimated that in 2011, the scale of China's apparel products online retail market will reach 170 billion yuan, which will increase.

Exceed

50%.

E-commerce channels will become one of the most growing channels of clothing sales.

According to the analysis of Qing Ke research center, the competition in China's clothing market is fierce, and the industry pattern is not stable yet.

Although the number of large enterprises is increasing and brand enterprises are taking the lead, the stamina enterprises are going up fiercely, and keeping pace of development will affect some leading enterprises.

The changing market structure also means opportunities, especially for capital.