BASF New Asia Shoe Material Service Center Operation
AFSC, a famous German chemical company BASF, was established in Nansha, Guangzhou, in November 1st. It became the only multinational company in the footwear production center to test, develop and produce polyurethane (PU) composite materials for footwear customers.
Zhou Yingci, vice president of BASF polyurethane Asia Pacific Group, said that after the new shoe material technology center was opened, BASF could be closer to shoe materials customers in Asia and China, and develop closer cooperation with shoe materials customers to develop customized solutions for them.
Customers will benefit from it, enabling them to get on-site support for new applications of shoe materials, shorter delivery periods and higher standard of technical services.
The newly established Asian shoe material service center is the only center in the area to produce, develop and test the PU system of polyether (PEOL) and polyester (PESOL).
After the opening of the new centre, BASF's lab and shoe technology service personnel in Asia and China will make full use of the global footwear research and development network, thereby speeding up the flow of information and creativity, and helping BASF to provide customers with more proactive, customized, and market oriented innovative solutions.
With advanced technology service center and expertise and experience in the field of polyurethane, BASF will bring a full range of solutions to Asian shoe materials customers.
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