Build Professional Platform To Promote Brand Building

Recently, Dayong town and Zhongshan Polytechnic set up the "Guangdong (Tai Chung) denim clothing brand design and promotion center" and "Tai Chung cowboy fashion design studio" in this hospital, which marked the acceleration of pformation and upgrading of jeans industry in Dayong town.

It is reported that in recent years, the development momentum of the jeans industry in Dalong town has slowed down. One of the important manifestations is that many enterprises are doing more foundry products, and dare to create fewer brands.

In July this year, the town decided to take a number of measures to encourage and support enterprises to focus on brand building and revitalize the prestige of "big rush Cowboy", and the establishment of these centers and workshops in Zhongshan vocational college is a new move.

According to the introduction, the Guangdong jeans brand design and promotion center is a platform for brand planning and design. It will provide systematic brand planning and design services for garment enterprises, including clothing brand positioning, corporate brand image design, advertising design, choice of costume spokesmen and photography, exhibition design, store design and so on.

The center will work with Zhongshan Polytechnic to form a fashion model team and a professional studio in Zhongshan.

The Tai Chung cowboy fashion design studio mainly focuses on the crafts of cowboy clothing, the decoration technology of denim clothing, the production technology of cowboy clothing and the washing process of jeans, and designs and develops the more fashionable jeans and denim garments which are close to the market. Through scientific research, it solves the common technical problems of the industry and enhances the value added of the cowboy products.

According to the director of cold and small ice department, school enterprise cooperation of Zhongshan Polytechnic, the establishment of the two platforms will effectively promote the further optimization of the jeans industry.

Leng Xiaobing introduced that the next two sides will take measures to cooperate from the following two aspects. First, take the brand of Dayong brand to use the theoretical resources of experts and professors in Zhongshan Vocational College and the existing political connections to push it to a new stage; second, use the school's clothing specialty to train more high-end skilled talents for the jeans industry of Dalong.

It is reported that in the next stage, Dayong town will also build "Zhongshan jeans garment industry training center" and "Zhongshan Polytechnic training base" with Zhongshan Polytechnic in the town, which will provide more powerful guarantee for the development of the industry and Research Institute and the training of talents in the jeans industry of Dayong city.