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Male Luxury Goods Account For 50%&Nbsp Of The Whole Market, And Become The New Favorite Of Luxury Brands.

2011/11/14 14:48:00 16

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Now the focus is on developing men's luxury products. PPR completed this week for Italy.

Men's wear

The acquisition of brand Brioni, and LVMH group recently hired Antoine Arnault to take over the further expansion of luxury men's shoes brand Berluti.

The sale of men's luxury products far exceeds that of women, according to Bain&Company's global luxury.

market

The survey shows that men's luxury goods now account for 50% of the total luxury goods market, compared with 48% only 2 years ago.

Male luxury goods now account for 50% of the luxury goods market.

Toby Bateman, the buyer's director of MrPorter.com, said: "men's clothing is already the most talked about topic in the fashion industry. Many online stores only wear women's clothing, ignoring men's clothing market. Our website just solves this problem for men."

MrPorter.com currently has more than 150 brands. Unique brands such as Ami, Hentsch Man, luxury brand Elder Statesman, Loro Piana can all be purchased on the website.

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Many brands have launched men's wear series.

As men pay more and more attention to their dressing, and spend time buying clothes themselves, many brands start to wear men's clothing series.

The Jimmy Choo brand launched the men's shoes series this autumn. Christian Louboutin opened its first male shoe store in Paris's Galerie Vero-Dodat in August, and plans to launch a male bag.

Louis Vuitton brand also launched menswear customized services at Via Montenapoleone flagship store in Milan in September, and plans to start this service in Shanghai and Sydney in the near future.