Analysis On The Way To Break Through In The Shoe Market Competition

With the intensification of the competitive power of the footwear market environment, both the domestic market and the foreign market, the current situation has witnessed the fierce competition of many shoe companies, and as a traditional labor in China. Intensive type The core of the competitiveness of enterprises is to improve the quality of products. Only by having excellent product quality can they remain invincible in the international market.

In addition, cooperation with international brands is also a must. Generally speaking, the popularity and market influence of the general international brands are relatively large, while most of the domestic small and medium enterprises are mainly based on OEM. Their private brands are few, and their influence will be relatively small. Therefore, shoe enterprises can enhance their own value through the cooperation with the big brands of the international brand and the influence of the big brands. Besides, choosing cooperation with the big brands can learn their major links such as R & D technology, production process and late market promotion.

Design and development determine the competitiveness of enterprises. Today's market, enterprise autonomy research and development The stronger you are, the more core you have. Competitive power 。 There are numerous small and medium sized shoe enterprises in China, most of which are low-end markets, and the product market is naturally a low-end shopping mall in the three or four tier cities. According to this situation, the future development of shoe enterprises is beneficial and harmless. For such an enterprise, it is necessary to take the steps of independent research and design. In a shoe factory in Changzhou, Jiangsu, they extend the fabric used for clothing and bags to the production of vulcanized shoes, with the addition of bead designs on them. With the beautiful and unique appearance, the company has won the love of many young people in the United States.

It is worth mentioning that, A shoe factory Products from material selection to appearance design to development proofing are all autonomous by enterprises. bear As a result of more "self elements", the profit of this shoe is 5% higher than that for large brands.

Large single small continuous single refers to enterprises in order to improve their viability, we should strategically work hard. Every month and every quarter, there should be a large number of orders. Small orders have many challenges, but higher profits will help improve production and management level.

Through small orders, workers contacted and mastered all kinds of shoemaking techniques. management layer Also learned to scientifically and efficiently co-ordinate production. At the same time, through upgrading equipment, regularly organizing staff training, adjusting recipes, sending designers to exchange and study in large factories and other means, enterprises have gained experience and broaden their horizons, and the quality of products has improved rapidly.

The global economic situation is unpredictable, and export oriented footwear enterprises need to be uncertain. market Under the circumstances, a series of effective new measures and new methods have been launched, and these are the basic ways to survive.