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Buy Warm Underwear, Don'T Be Fooled By High-Tech.

2011/11/23 14:50:00 20

Underwear Promotion Brand

In November 20th, reporters visited some of them. Market Found that the major brand Keep warm Underwear Have been placed in a prominent position in the store to focus on sales promotion, consumers come to buy in an endless stream.


"This underwear is made of milk silk. Natural fiber is rich in many kinds of amino acids, not only keep warm, but also nourish the skin." In a sales promotion area at a shopping mall, a saleswoman tries to recommend a milk moisturizing underwear to the onlookers. Subsequently, the reporter sold a few circles in the area of selling thermal underwear, and found that the material of thermal underwear under the banner of "hi tech" is really quite different. When asked by reporters what the meaning of "Salam" and "gold velvet" is, the salesperson confessed that he could not understand. "Anyway, it is a high-tech ingredient, and the underwear is more warm after added."


However, in the promotion of manufacturers, these high-tech underwear materials have been given magical effects. Some say their products can completely reflect the heat generated by the body itself, so they have excellent thermal insulation; some say their products have the function of "warm breathing", which is both warm like wool and natural cotton's moisture absorption and sweat perspiration.


The ingredients of speculation are greater than the actual effect.


These manufacturers advertised "high-tech materials" really have such a magical effect? People in the industry have warned that most of the new terms under the guise of "hi tech" are just adding some chemical components into the traditional polyester, acrylic and other materials, and have a new name. To put it bluntly, it is the concept of speculation in order to attract consumers to buy.


According to the introduction, the so-called "high technology" is not so mysterious. The material of thermal underwear is no more than three categories of natural fibers, synthetic fibers and man-made fibers. Those "cards" are only the concept aliases of manufacturers to fabrics. For example, "warm card" and "thermal card" are actually acrylic fibers. The magic card is elastic spandex, and Sevilla is polyester. As for the so-called "bamboo charcoal", "salad" and "modal", in fact, only add some additives into underwear, more or less can play a warm effect.


The industry has warned that consumers should not be misled by the high-tech gimmicks produced by businesses when buying warm underwear. They must make clear the material ingredients of clothes and try to choose the products of regular manufacturers, so as to avoid paying for the new concept of speculation.

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