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How To Raise The Price Of Invisible &Nbsp And Let Customers Feel The Importance Of It?

2011/11/25 15:07:00 27

Price Increase Is Intangible.

Changing the clothing prices of clothing stores repeatedly, or restoring the original price to forty percent off, or restoring the original price to twenty percent off, or keeping the high price behind, and then playing twenty percent off, are not handled well. Your shop, whether or not there is any change, no matter what changes, complaints at any time. Recommendation:


1, this year, the goods will not be changed, that is, high prices will be forty percent off.


2, the new unified standard of goods. The new products of the two best-selling brands either keep the old price system unchanged, so as to maintain the old customers, make money with the new brands of other brands, or increase the price of the new brands, that is to say, they still pay twenty percent off for high prices, but such old customers are more unacceptable. What kind of choice depends on the store's attitude towards customers.


How can we get rid of old customers? Are they worried that the old customers will feel expensive because they have a high price this time? But some of the old customers complain about buying them. If we keep the old price system, we are equal to volunteering.


Running a clothing store, the boss should be serious, brazen, and actively contact customers to improve your entry rate to treat customers. We usually divide it into two categories according to whether there is a transaction or not, the old customers and new customers. In general, the boss can also be divided into small, medium, large and VIP customers according to their own value; the new customers are classified according to the possibility of sale. Therefore, I think old customers are wives and need lifelong service, while new customers need to be pursued like lovers.


Treat old customers as wives. If you are always the same, they will always forget them in discount and promotion. They will not be careful to maintain relationships. They will easily be robbed by your competitors. Therefore, if the store wants new products, greet the old customers in advance, so that they can feel high loyalty and will help you buy new customers together.


On the other hand, when you treat a lover, you can judge the rate of purchase according to the intimacy of your customers. The discount of clothing labels is the price for new customers. In service, they should offer multiple promotional prices or gifts. Only when the boss creates new, unusual and special things, will new customers feel that you are different from other bosses. The only way to deal with new customers is to seize one opportunity and serve them with care.


Xiaobian has said: Although we do not recommend raising prices before promotion, there is undoubtedly some deceptive nature. Consumers' eyes are bright, and they are not so easily fooled. But if your sales level is top-notch, even if you know the price increases, customers will still be willing to pay the bill. Well, Congratulations, your sales promotion is a success.
 

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