361 Degree: Base Brings More High-End Resources

"Now we can clearly predict the future of this base, high-end sports resources, high-end cooperation platforms, and high-end sports stars, which will benefit the rapid growth of sporting goods enterprises in Jinjiang. Cooperation with the State Sports General Administration also means Jinjiang has mastered the most competitive sports resources in China."

Xia Youqun, assistant president of 361 degree (China) Co., Ltd. evaluated Jinjiang's national sports industry base.

Brand development is the source of competition resources. In recent years, it has maintained the enthusiasm of sponsoring sports events at 361 degrees. Its large investment is also everywhere: by the end of 2005, it became the world's top partner and the only designated sports equipment of the Xiamen International Marathon. In 2006, it launched the basketball park with the central five, creating the sales of the new category of street ball in China.

This year, 361 degrees won the A1 World Cup formula car and the National College Basketball Super League and other high-end sports resources.

In fact, as early as 2000, the national badminton team headed by Li Yongbo began to represent the image of Buick brand (the predecessor of 361 degrees) as early as 361 degrees.

With the championship image effect of Li Yongbo and a group of world champion students, the popularity of Buick sneakers has increased rapidly in China.

In the past 2001-2004 years, Buick sports shoes have won the top three sales of Chinese sports shoes for four consecutive years.

The 361 degree cooperation with China's national badminton team also led to the establishment of the national badminton training base in Jinjiang.

In April 2003, the Chinese badminton team came to Jinjiang for the first time to prepare for the 13 World Championships, and the national team members spent hundreds of days in Jinjiang.

In July of the same year, China badminton team officially used Jinjiang as a training base.

In August, at the thirteenth World Championships held in Bermingham, England, China's national badminton team won three gold medals in men's singles, men's singles and women's doubles in one fell swoop, becoming the biggest winner of that tournament.

Since 2003, the national badminton team has been training in Jinjiang for the six time.

The ninth session of the previous year and the tenth SUD man cup of this year, the Chinese badminton team came to Jinjiang for training before the competition and won the championship in the subsequent match.

Xia Youqun said: "361 degree participation in the construction of the national badminton training base, on the one hand, is to map out the cooperation between Jinjiang and the top sports resources in China.

On the other hand, these top athletes can be used for brands.

Cooperation with the national badminton team is an important direction for the 361 degree brand development in the future.

The base will have a gathering effect. The sports industry base is located in Jinjiang. Xia Youqun thinks, "Jinjiang enterprises just need such a platform to show themselves."

What will the national sports industry base bring to Jinjiang sporting goods enterprises?

Xia Youqun said that the aggregation effect of sports industry base and the high quality resources it brings can be utilized by Jinjiang enterprises.

Jinjiang is the capital of the brand, especially the sporting goods brand occupies an important position in China.

Xia Youqun believes that the focus of Jinjiang's regional economic development is to strengthen regional brand building. The national sports industry base will settle in Jinjiang and Jinjiang's sports brand will have a gathering effect.

This includes the accumulation of sports talents, the integration of sports industry chains, the aggregation of sporting goods business headquarters, and the accumulation of sports brand publicity, which will bring Jinjiang's sports industry to a new level.

Xia Youqun said that from the partnership with badminton and building badminton training base, the 361 degree can grasp the scientific and technological parameters in the relevant sports field in time, which is of great benefit to the enhancement of product R & D and technological innovation.