Wen Quotient Expelled Jews From Paris Temple Street Leather Industry

29 afternoon, "2012 Paolo Federico spring summer clothing new product conference" held in Hangzhou, attracted many. Purchaser The "eye girl" Dong Jieliang meets the audience. The founder of the brand is Chen Qiankang, a legendary figure. At the age of 18, he earned the first 1 million of his life, expelled the Jews from Paris Temple Street, and Zhejiang, the United States, Wenzhou. Business circles Always the youngest president... However, he seemed to be quite ordinary himself.

European and American heroes

In the early 90s of last century, Chen Qiankang, who was just 20 years old, was already there. Paris The Temple Street in the third district of the city is famous. He gently supports the leather factory at home. He is no longer more enterprising than his experienced predecessors in terms of business, order and business.

Chen Qiankang recalls that the temple street was a Jewish world. "But Jews work 8 hours a day, and we work for 13 hours, so that the products we produce are not only short in processing time and low in price, but also can be completed on time and according to quantity and quality."

In this way, the Wenzhou people represented by Chen Qiankang gradually seized the wholesale market from the beginning of production and processing, and set foot in the retail industry to "expelled" the leather industry of the temple street. Soon, Chen Qiankang, who was only 18 years old, already had the first 1 million francs of life. He was called "little hero of Temple Street".

Perhaps it was the nature of Wenzhou people who did not give up and love to toss. In 1991, Chen Qiankang, 21, went to the United States alone with 50 thousand francs. He left his great relatives in France and began his own life. "In the daytime and in the evening, schools are making up for English, and at noon they sit for more than two hours to get a job in a garment factory, learning how to place orders in the United States and where to buy equipment." Chen Qiankang has fresh memories.

This life lasted for a year, and Chen Qian Kang finally opened his first garment factory in the United States in the center of Manhattan.

After his feet in New York, Chen Qiankang thought of the leather industry again. In 1994, he founded FRED S company, and set up Shenzhen factory and Hongkong company, specializing in the production of leather products, and carry out process design, production planning and import and export wholesale. Because the products are fashionable and of high quality, they are very popular in the market.

"If we can bear hardships is a common feature of overseas Chinese, the characteristics of Wenzhou people are bold enough to take greater risks and how much money they dare to put in." Chen Qiankang summed up his own "entrepreneurial experience".

However, Chen Qiankang also fell. In 2002, the rise of e-commerce in the United States, Chen Qiankang also tried to create a B2B website called COPOST in New York. This attempt made him lose 2 million yuan, but also let him see his direction: he should not blindly invest in areas that seemed to be noisy, and should always stick to the industry he knew most. {page_ Break}

Go home and start a new business

In Chen Qiankang's view, the secret of success in business seems to be so simple that it has the talent to do business, add diligence and challenge itself constantly.

In Tonglu, Hangzhou, a comprehensive production park with an investment of 100 million yuan and an area of 200 mu is being built in full swing, including research and production in five aspects, including clothing, shoes, handbags, artificial leather and software development. This is another new starting point for Chen Qiankang to choose his own business. He shifted the focus of development from New York to Zhejiang in his hometown, so that he joined the team of Zhejiang businessmen returning home in the ever expanding capacity.

As soon as China joined the WTO, Chen Qiankang had put the investment perspective back home. He said, "although the United States has a good competitive environment, it is much harder for Chinese people to build their own brand there than Americans." And there is still a kind of discrimination. "

It turns out that in the clothing and leather industry, most of the market is monopolized by big local companies, and the buyers of these large companies are almost Jewish. Unless we get through the Jewish relationship, it will be difficult for them to enter big companies. Small manufacturers like Chen Qiankang's clothing factories can only survive locally.

With the frequent and in-depth trade contacts between China and the United States after joining the WTO, Chen Qian Kang found that American guests were becoming more and more smart. "Big enterprises slowly began to bypass middlemen, reduce some intermediate links, and directly cooperate with strong Chinese companies." The cycle is broken, fewer and fewer workers are willing to make clothes in the local area, and the workers in the garment factories are running away. But because of the extrusion of domestic exporters and manufacturers, the profit of the American garment factories is less and less.

Under such circumstances, more and more Wenzhou people in New York began to choose to return home and set up factories directly. Chen Qiankang is no exception. By the end of 2002, he began to operate in Shenzhen, the first leather goods factory in China.

Today, the fashion brand PAOLOFEDERICO, founded by him in Italy and designed by the Italy design team, has opened several stores in Hangzhou. He is trying to integrate the resources of women's clothing and leather goods that are most familiar with them with the concept of fashion living hall. In this way, Chen Qian Kang plans to cover the large and medium-sized cities throughout the country in 5 years, and synchronize the stores to the global fashion centers: Paris, Milan and New York.

Whether in Paris, New York or Hangzhou, Chen Qian Kang seems to be able to adjust his status and always start with the mentality of starting a business. "I am very adaptable because I am a" Wenzhou man "in the world. Chen Qiankang said with a smile.