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Luoyang Shoe Market Survey &Nbsp; Direct Business Into Local Business Main Force

2011/12/1 14:50:00 55

Luoyang Shoe Market Operation

   Luoyang The city is the most eye-catching city outside the provincial capital in Henan Province, with a wide range of social reputation and good reputation. market The environment and great potential for development are destined to become Henan. footwear industry A big cake in the market. At present, the monopoly and department stores have already formed a certain scale. The shoe city is relatively small in Luoyang, which can serve as a breakthrough for entering the local market. However, the shoe city route must be considered. brand Their positioning and image.

  



 


As the market is better, store rentals are also increasing with merchants' hype, which is the key reason for many local stores. At the same time, Luoyang, as a famous ancient capital in China, has rich tourism resources. In order to make good use of this display window, brands have opened 300 or even 500 square meters of flagship stores and image shops.


   1, business circle


Due to the large urban area, the distance between the old city and the new city is far away, and the distribution of Luoyang business district is relatively scattered. The main business areas include the North Street (walking street) business district in the old town, the Wangcheng square business district in Xi industrial district, the Xindu Hui Shopping Plaza Business District in Xi industrial district, and the Jinghua Road commercial circle in Jianxi district. Among them, the North Main Street and the East Road business district in the old city are mainly dominated by shoes monopoly stores. The Wangcheng square business district and Xindu Hui shopping plaza in Xi industrial district are mainly monopolized and shopping malls. The business district in Jianxi district is relatively depressed, and the number of shoe shops is also the least. The commercial district in Zhongzhou is relatively small. On the whole, the huge consumer market and good economic development make Luoyang's shoe market prosperous.


  2. Store


The number of franchised stores in Luoyang is large and widely distributed, especially in the old city area, which accounts for nearly 45% of the total number of stores, and most of them have more than 2 shops. Another monopoly is concentrated in Xindu Hui shopping plaza of Xi industrial district. Less than 50 meters of pedestrian street has concentrated on nearly 30 stores, the highest density is Luoyang.


Specific to the brand, leather shoes: Daphne 18, shoe cabinet 11, red dragonfly, Shanghai Deng Yun 10, Yi Er Kang 9, Japan and Thailand 8, 66 Shun, Sunda, Ji Fan Hong 7, AOKANG, DESAY, dilun 4. Sports brand: Anta 16, Lining 12, 361 degrees, XTEP 8, Jordan, Voight, gold lake 6, Yao Yao4 home, del Hui 3, Nike, Adidas, Kappa and so on from the city of Bo Bo sports, Sheng Dao sports, Jie Xing and so on different agents, the number of shops is more than 7.


  3, shoe city


There is no larger shoe city in Luoyang. The scale is generally limited to people's shoes city and Jinhua shopping plaza. People's shoes city's brands are: Red Dragonfly, Japanese Thai, beast tyrant, Hihini, Hongkong old car, mare, and great steed. The Jinhua shopping plaza is: Adi Wang, Zhuo Shi Ni, Ge Mei Qi, new era, buck, Deng Yun, Rong Shi Da, George Playboy and so on. The two shoe cities are popular and brand is not rich enough, but with better geographical location, they are more popular. {page_break}


4, shopping malls


The local department stores are extremely prosperous. They are distributed in Wangfujing, Wan, general merchandise, Yintai and so on. Besides, there are shopping malls such as Luoyang central department store, Denis, Tiansheng 100 and so on.


Luoyang Wangfujing department store brand: first floor: BELLE, Teenmix, ECCO, arthor, GEOX, Staccato, bird of fortune, Saturday, fed, love, Baidu, baidansen, kissing cat, 24HRS, Bata, AAA, road, to America, Europe, Bingdu, Sanger, crown, Pierre Cardan, Goldlion, Jin Mai Wang, camel leisure, music, Montagut, MIDO, Ji Fanhong, Montagut, cover, Saint James, etc.; four floor: Children's wear, children's wear, Taiwan ABC, Babu beans, snair and so on.


The brands of Luoyang central department store are: BELLE, hers, Teenmix, Staccato, Baidu, Sophia, 69, 1000, Ji Fanhong, Europa, Yi, Bai Li Wen, golden monkey, Jin Mai Wang, Goldlion, Montagut, Jingge Huayun, Pierre Cardan, Playboy leisure, Sen Da, Italy ant city, American apple, camel leisure, wooden forest, Kun Xi, gout, Si Wei Qi, Jia Li Du, beautiful beauty, etc.


The brands of Tiansheng 100 are: the first floor: red spider, old car, Hihini, Japan, Shanghai, Hongkong, Shanghai, Hongkong, Shanghai, dun, 66, Kappa, charm cat, shoe cabinet, old man, Yi Kang, Nike, Desai Te Len, dream Danny, etc.: the third floor: Nike, ADI, Kappa, Voight, Lining, Iverson, new baben, XTEP, CONVERSE, Babu, and so on.


Link: City profile


Luoyang is located in the western part of Henan province. It has jurisdiction over 7 districts and 8 counties, hosting Yanshi City, and setting up a new Luoyang District, with an area of 15208 square kilometers and a population of 6 million 620 thousand (2010). In 2010, the gross domestic product of the city was 232 billion 120 million yuan, an increase of 13.2% over the previous year. The total retail sales of social consumer goods totaled 80 billion 880 million yuan, an increase of 19% over the previous year.

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