Kangnai Join Hands With Chen Kun To Build The Core Concept Of Brand Walking

At the beginning of the new year, Kangnai group, a famous shoemaking company in China, played a lot of games to boost China.

High end custom comfortable and fashionable new experience

On the afternoon of January 11th, Kangnai's first boutique shop in the front street of the city held a grand ribbon cutting ceremony.

The author walked into the boutique and shocked the pair of leather shoes. The leather shoes here are not inferior to the world famous brand leather shoes in Italy, the price is several thousand yuan or even tens of thousands of yuan, such as pearl inlaid leather shoes 15888 yuan, and alligator skin leather shoes 19888 yuan.

Chen Kun came to the Kangnai BOUTIQUE CUSTOM shop and was moved by the exquisite Kangnai leather shoes. He talked with Kangnai Group Chairman Zheng Xiukang, vice chairman Zheng Laili and general manager Zheng Laiyi about the fine process of Kangnai leather shoes.

Chen Kun constantly marvelled at the seemingly numberless details of the foot type measurement, and signed his name on the shoe last made for it.

The head of Kangnai group said that as early as 2008, China's first celebrity shoe model library was set up. This time, Chen Kun's registration as a celebrity data is of great significance.

Kangnai's high-end customization has an independent shoe last database. On the basis of this, it cooperates with the comfort standard designed by its own R & D institutions, and then submits to Italy master's careful design, making use of computer shoe last vector fitting to create comfortable and fitting shoes.

Through the brand proposition of "enjoying every step", it advocates a coexistence of "comfort" and "fashion".

Keep improving and create a new concept of walking

Kangnai has been working hard to create "consumers most need a comfortable pair."

On the day of the press conference, the words "comfortable", "respecting" and "exquisite" were engraved on the display board, with the classic Kangnai shoes displayed nearby. The elegance, fashion and quality need not be more than words.

The posters displayed on the spot show the advanced and exquisite shoe making skills of Kangnai.

All the furnishings convey the comfortable design concept of Kangnai to the live guests in the most intuitive way.

Subsequently, Chen Kun and Kangnai's top leaders jointly launched the brand new image. The more exquisite and fashionable design signifies that Kangnai wants to make the product more younger and modernized, while keeping its comfort level and paying more attention to the beauty of the design.

And the beginning of the show shows Kangnai's idea, all kinds of shoes or leisure or handsome, or tough or elegant, but without exception, the stamp of Kangnai, confirms that "every step is to enjoy", when the men's shoes are staggered for a moment, it seems that you can see the graceful dancing gentleman and the fair lady dance together.

Join hands with Chen Kun to establish a new brand image

At this conference, Kangnai announced a high-profile cooperation with Chen Kun.

Chen Kun has been favored by Kangnai brand for many years because of its elegant and fashionable image. There have been many cooperation between them, but it is the first time that the official signature has become the image spokesperson.

Zheng Laiyi revealed the original intention of cooperation with Chen Kun.

He said that this time they invited Chen Kun as spokesperson for Kangnai's brand image. As a popular star, Chen Kun's "walking power" public welfare activities are very consistent with Kangnai's pursuit of comfort. Chen Kun's spirit of great love is very consistent with Kangnai's charitable spirit of rewarding society.

Chen Kun's personal image is elegant and fashionable, rich in cultural atmosphere and connotation of the times. It is very consistent with the brand proposition advocated by Kangnai for "comfort and enjoyment".

The combination of the two will create a "comfortable walking care" attitude.

It turned out that in August last year, Chen Kun launched the public welfare project "walking power", which has gone through many places such as Tibet salad, Uzi Shan, Yang Zhuo Yong, and Linzhi.

Chen Kun and 10 college volunteers spent more than 115 kilometers on foot in 11 days, with an average altitude of more than 4500 meters, and no one left behind and finally arrived in Lhasa.

Chen Kun said: "the power of walking" calls for people to go out positively, to gain positive energy in walking, and to spread energy to others.

I want to make walking a way of life, so that more people can go out. "

Chen Kun said that his identity as a local actor is consistent with Kangnai's national brand and will go hand in hand to the world.

At the press conference, Zheng Laiyi announced the new brand proposition - "every step is enjoyable", and put forward that Kangnai will strive to create a brand image that is pleasant, confident, decent, pragmatic, optimistic, enterprising, quality and sense of superiority.

Kangnai represents a way of life that understands life and enjoys.

Kangnai knows that wearing shoes is not only for the most basic walk and feel, but also reflects a person's attitude towards life.

The so-called "enjoyment" is not only the body, but also the superior experience of the soul.

At the press conference, Chen Kun was complimentary to the custom-made shoes donated by the brand side. "Chinese local actors can join hands with Chinese local brands to create a brand worthy of our attention and support. We need to let more people know that domestic brands can also produce products that coexist with quality and fashion."

Join hands to create new comfort standards abroad

This time, along with the creation of Kangnai's new image, Kangnai logo has also been upgraded, more exquisite and fashionable.

With the recognition of capital English and Chinese as the supplement, it highlights Kangnai's brand confidence and the international leading consciousness.

The Chinese and English font design is exquisite. In the stroke detail, we have done a unique perspective to show the exquisite brand style of Kangnai, and the attention and dedication to the nuances.

Kangnai takes the road of comfort brand, and seeks to cooperate with other countries to create new comfort standards.

As early as 2001, Kangnai positioned the core demand of the product in comfort, first taking the concept of "comfortable shoes" and starting its own research and development.

In 2004, Kangnai signed a cooperation agreement with SATRA, the most authoritative British shoe detection technology center of the world footwear industry, to establish a world-class footwear design and Research Center in line with SATRA certification in China.

In cooperation with SATRA, Kangnai is not only in line with international standards in terms of safety, comfort, restricted chemical substances, etc., but also has made use of its instruments and standards to develop multiple technologies, laying the foundation for developing footwear comfort standards with Chinese characteristics.