Guangdong 80% Service Orders Can Only Be Maintained For One Season

Before and after the Spring Festival, most parts of the country kept low temperature, and Guangzhou ushered in the coldest Spring Festival in nearly ten years.

However, "cold weather" did not give.

Survey data Guangdong garment enterprises operating rate is only 70%

After the Spring Festival of 2012, the Guangdong clothing and apparel industry association organized Guangdong in February 3rd ~10.

The survey shows that after the Lantern Festival in 2012, the average operating rate of garment enterprises in Guangdong was around 70%, with a shortage of more than 30%.

In the survey, 38% of the enterprises said it was extremely difficult to recruit workers, 32% of the enterprises reflected that it was difficult to recruit workers, and 14% of the enterprises reflected that the old employees were not working well.

Among them, only 20% of enterprises said that orders were abundant, 80% of the enterprises indicated that orders were still guaranteed, but only for the first quarter.

In addition, last year's warm winter caused a lot of backlog. After the Spring Festival, the dealers were still busy with their inventory. If the company continued to produce, the stock would be bigger.

Domestic sales: white horse clothing market people flow is only seven or eight of normal.

The Spring Festival in 2012 came very early, causing the clothing market to be like the present weather after the festival.

Carlo John is one of the most popular chain stores in Guangzhou clothing enterprises. His general manager, Yun Jian, told the newspaper yesterday that the off-season passed quickly after last year's Spring Festival.

However, after the Spring Festival this year, the weather is still very cold, and the cold has two consequences: first, not many years ago to dare to produce more winter clothes. When the season arrived, the clothing industry was dealing with the inventory again.

The sales performance of its enterprises last year is not satisfactory, and the year-end bonus of sales staff has generally shrunk.

Two is the spring and summer clothing postponed the listing.

According to him, after the Spring Festival, it was time for Guangzhou to launch spring and summer clothing, but the climate of Guangzhou and the whole country continued to be cold the other day. The market of spring clothing this year may be very short, resulting in poor sales.

Yesterday, the Guangdong clothing and apparel industry association also told our correspondent that at present, the extreme cold weather in Europe and Asia has delayed the warmer weather, and winter clothing sales will continue for a long time, and the corresponding spring clothing will be listed later.

Sales situation is uncertain, resulting in a serious wait-and-see atmosphere in the apparel industry.

Guangzhou white horse clothing wholesale market statistics show that, as the most important domestic clothing market, the daily peak traffic volume is 100 thousand people per day, but after the festival, the daily traffic volume is 30 thousand ~4 million, which is only seven or eight of the average daily traffic volume.

Foreign trade: RMB appreciation makes enterprises lose half profits.

Last week, the RMB exchange rate against the US dollar broke 6.30, and the exchange rate reform has reached a new high, which once again touched the heartstrings of foreign trade enterprises.

Guangzhou Panyu three Vietnam Fashion Clothing Co., Ltd. is a Hong Kong funded enterprise, the enterprise produces clothing 90% export.

Pan Shuwan, chairman of the board of directors, told our reporter that as an enterprise in the foreign trade market, the risk of RMB exchange rate faced by enterprises should not be overlooked in addition to the rising cost of raw materials and labor.

Pan Shuwan said that their export business is in Europe, the United States and the Middle East. The US dollar is the only settlement currency for foreign trade. Therefore, once the RMB appreciates against the US dollar, the labor-intensive enterprises like clothing will face a great challenge.

The annual turnover of enterprises is hundreds of millions RMB, if the RMB appreciation against the US dollar is 5%, then the exchange loss of the enterprise will reach about 15 million yuan.

The profit margin of enterprises is only 10%, so the appreciation of RMB may cause enterprises to lose half of their profits.

In terms of foreign trade, the clothing industry is skeptical about Europe's ability to tackle debt problems this year, so orders from Europe may continue to be bad.

As a major export province of clothing, Guangdong has always been the main export market in Europe and America, and emerging markets are non mainstream.

However, in the context of the unoptimistic economic situation in Europe and America, there is a voice calling for adjustment of exports, but this road is very difficult.

Prospects: the clothing industry will continue to shuffle this year.

As for the coldness of the post holiday clothing market, Carlo John, general manager Yun Jian, said in an interview that an important reason is that consumer psychology is somewhat depressed this year.

First, influenced by the global economic environment, they dare not spend large sums of money. Secondly, the Spring Festival came earlier this year, and the consumption desire of the public was not fully stimulated. So the consumption performance of last year was not as good as expected.

Guangzhou Baima clothing wholesale market stakeholders told this reporter that wholesale market as a market dominated by domestic demand, affected by the uncertainties of economic factors in Europe and the United States is relatively small, but the impact of the domestic garment industry is uncertain.

White horse through market research found that the clothing enterprises in the market design and development of spring and summer clothing is on schedule, some of the business performance is normal, but the procurement business did not enter, resulting in the overall sales of spring and summer wear cold.

Provincial clothing association stakeholders told reporters that after the start of this year, clothing enterprises have a very clear feeling: in 2012, the clothing industry may face another "cold winter".

Because of the slowdown in the world economy, the appreciation of the renminbi, the sharp fluctuations in the prices of raw materials such as cotton and the rising cost of labor and energy, China's garment industry will continue to be affected this year. This year will be the key year for the industry to win the fittest and continue to shuffle the cards.

Expert opinion: the country's 6 garment enterprises or will eliminate 1/3

A few days ago, the Guangdong provincial government promulgated some policy measures to support the development of small and medium-sized enterprises in 2012.

At present, small and micro enterprises with small scale and low added value of products are currently failing or close to collapse in Guangdong. They choose hibernation in the downturn of the industry, and may regain their comeback when the situation improves.

According to the provincial clothing association's survey, many garment enterprises have gradually realized the importance of pformation and upgrading. They have taken measures to increase investment in R & D design, deepen brand building, equipment renewal, information application and capital operation, and actively respond to many unfavorable factors, accelerate the pformation of development mode, and constantly improve the level of technology, management and marketing, so as to reduce employment, energy conservation and emission reduction, increase production efficiency and increase profit margins.

80%, enterprises will deepen brand building.

Among them, 83.33% of enterprises choose to "deepen brand building" and 66.67% of enterprises choose "increase design and R & D input" to enhance the competitiveness of enterprises, and the industry benefits will further gather into strong brand enterprises.

Hu Baogang, chairman of market industry research and chairman of Beijing Zhong Meng creative management consultant Co., Ltd., yesterday interviewed by our reporter, said that there are now more than 60 thousand garment enterprises in the country, which will eliminate 1/3 in the future through mergers and acquisitions and pfer.

He proposed that the clothing industry should build three dimensional industrial chain, including: the plane aspect is the clothing manufacture production, the vertical industry is the clothing creativity and the trade, the three-dimensional industry is the clothing network and the digit.

In this way, enterprises can build the whole industrial chain of clothing.

Guangdong garment enterprises face pformation and upgrading

He said that Guangdong was the birthplace of the national garment industry. The biggest problem now facing is pformation and upgrading, and enterprises must innovate and break through.

First of all, we must have a "large production pattern", learn from the market operation of Zhejiang and Fujian garment enterprises, attach importance to the combination of Internet and Internet, and create brands. Secondly, Guangdong enterprises can organize training and lectures, explore reasonable business models; meanwhile, conform to the international situation, build channels, and truly expand domestic sales and exports.