Dress Narrative Of The Rise Of Tang Dynasty Revival

"It is said that the fashion industry is 10 years and one cycle. After the APEC meeting in 2001, the Tang costume was very hot. In the middle of 10 years, there were bitterness and sweetness, and we all settled down."

Standing in the 2012 year, Qin Art

Li Jianqin was the Tang costume manufacturer of the APEC summit in 2001. His business gradually turned off in the following years. In 2007, he closed the two Tang suit shops in Shanghai commercial district, and returned to the 321 of the red pine road. She continued to operate on her own property. "One day, I will go back there."

During the heyday, Qin art was in Shanghai.

"As a market segment, and not mass production, it is necessary to simplify the Tang costume."

Chen Shaofeng, vice president of Cultural Industry Research Institute of Peking University, said.

Xu Dannuo, who has been doing the clothing business in Guangdong, agrees: "after the return of Hongkong in 1997, the market of Tang costume was in short supply, and many people in Hongkong loved Tang dresses."

At that time, 80% of her company's business was in Tang costume, and now she wears a suit in Hongkong's dno dress company. "

Why do we keep this small part? Xu said, Tang costume will not be out of date, but this market is very small and does not need so many manufacturers. However, for many years, the market "low temperature" has gradually eliminated some "short term" enterprises that have entered the hot season.

The international political and economic situation in the past two years, Li Jianqin and others feel that there is hope for the rise of Chinese traditional culture.

But how can she keep her feet in this new wave?

Every development of Tang costume is an opportunity given by the great environment.

Li Jianqin remembered that in 1998, we just entered the garment market processing industry, "what we want to do," and the business opportunities brought by Hongkong's reunification suddenly appeared. "In those two years, especially those who came back from abroad to visit relatives or wanted to go abroad, they all liked to make Tang dresses."

So she began to try to roll, blue printed braid.

Six months later, in 1999, she opened her first store in Meilong, Shanghai.

At the beginning of 2001, the "Qin Yi" Chinese clothing was sold in the Bund friendship store. When a foreign leader entered, he finally found a Tang costume that he could not help. Accompanied by a Shanghai leader, he told the APEC preparatory team: Please Qin Yi company participate in the election of Tang costume.

At the same time, the APEC conference was held, and Qin Yi won the competition from more than ten competitors, and became one of the "Chinese fashion" designers of the head of the meeting.

After the meeting, many customers came to fame.

By the end of 2001, Qin Yi had a total of 18 counters and more than 100 employees. "At the end of the year, someone was holding cash door to join."

Li Jianqin said yes.

The current Qin art is still one hundred employees, tens of millions of years of output value.