Fashion, China'S Footwear Industry Can Not Quit "Addiction"

"China has no fashion industry, only manufacturing industry.

The core of fashion is design, and we do not even have access to the core from its core.

We can only play a trick on them, cocktail.

So we can digest foreign information only two times.

There are also ignorant and bold people who dare to make comments, but basically they are shit. "

For China's shoe industry, the reason is the present situation.

On the one hand, it is because of historical reasons that Chinese fashion concept is far behind western developed countries, even later than Japan and Korea.

Although the formation of Chinese fashion concept is relatively late, there is no shortage of fashion industry in China's history.

China is even the world's first luxury country, not to mention that the silk industry has been popular all over the world from the Western Han Dynasty.

The essence of footwear industry is fashion.

The concept of fashion in Chinese mind will become clearer with the progress of the times.

Brand must always maintain communication with young consumers.

50% Lining, the consumer's 35-40 year old brand, carried out a campaign last year, replacing the brand LOGO, changing the advertising language to "Make The Change" (let the change take place) with a comprehensive appearance of the image of Lining after 90, focusing on the new generation of design and fashion, with Nike, Adidas and so on.

Not only is the enterprise, but the entrepreneur himself should change from "factory owner" to "artist".

Entrepreneurs should have an artistic aesthetic vision. The founders of famous shoes and clothing brands in foreign countries are mostly the original designers of the brand. They design shoes and clothes to express their own ideas and ideas in person. From this level, they are actually artists.

Fashion has always been closely related to stars.

Beijing International

This is an era of speed determining success or failure. It is an era of information explosion. Traditional marketing methods can no longer solve sales problems as quickly and effectively as before. New media has become a new marketing star.

Micro-blog, SNS, group buying, e-commerce...

And other network marketing tools will become the focus of the future.

More and more shoe makers in Wenzhou are increasingly aware of the urgency of multi-channel efforts. From the Taobao mall, the brand shoe manufacturers of self built B2C have begun to emerge in the multi-channel strategy of e-commerce, and the market appeal of Internet marketing channels can not be underestimated.

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