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Curtain Market "Fake" Brand Popularity

2012/3/9 13:17:00 11

Recently, it was learned that the "fake" brand of Lianyungang household curtains market is popular. Most of the so-called brand products in the market are produced by small workshops.

With the improvement of living standards, people's demand for home curtains is increasing, for example.

Curtain color

Style and other requirements increasingly highlight individuality and fashion.

As an important part of home decoration, curtains render a specific atmosphere through styles and colors, playing a "finishing touch" role in decorating rooms, and developing curtains from simple shading effects to room decoration.

It is understood that in Lianyungang, some local home stores, brand curtains can be seen everywhere, quality and price are quite different.

consumption

When buying curtain products, they can only listen to salesmen 'random comments on the materials and prices of curtains, which results in the "uncontrollable" characteristics of operation. The fake and shoddy curtain products will inevitably appear in the market, which will affect the healthy development of the local household curtains market.

Local industry sources said that the Lianyungang curtain market appears this seemingly "hidden rules" behavior has several major features.

First of all, it is related to the characteristics of curtain industry.

The curtain should be tailored and handmade from design, production to measurement, installation and so on.

This determines that curtain products are not suitable for large-scale production, so the road to brand is rather difficult.

This will easily lead to many "brand" curtains on the market, and the curtains will easily fall into confusion.

Second, interest drives.

The cost of finished curtain is much higher than that of self processing.

profit

Usually between 50-70%, if the small workshop processing itself, the profit will be as high as 100% or even higher.

This led to the prevalence of local household curtains processing small workshops.

Finally, there is no industry standard for curtain products, and the relevant government departments do not have effective supervision on the curtain Market, so the curtain Market "fake" brand is popular.