How To Integrate Traditional Clothing Brands With Integrity
In the mainland of China, e-commerce is definitely one of the hottest topics in the past one or two years. Not only the pure Internet companies have joined the battle of e-commerce, even the traditional brand owners also want to expand their business territory through the Internet. However, e-commerce has brought many enterprises to a closed door. Although new competitors have joined, there are not a few of them. According to statistics, e-commerce in the mainland of China is growing at a high speed of 300% every year. But why are there so many business aspirations?
A while ago, we helped a chain clothing brand enterprise plan its online, offline, and even
Movement should
During the whole virtual integration scheme, I observed some details during the period, and shared it with you in the bulletin of "the clothing brand's Internet program" below.
I think there are several important ideas that need special emphasis, as I do in the first page of the briefing.
Mention
The Internet should not be a subversion, nor a rejection of the past, but a pair of visible wings. Moreover, the Internet should be regarded as a tool to help enterprises grow and integrate with existing entity businesses, or even drive the growth of entities under the line. If the trade-off should be taken, the Internet should be the main body. The Internet should be a media, or a newly developed sales channel, or even a good use of offline advantages to guide the offline business.
Fee maker
Online, at the same time, it guides online users to shop to consume / pick up goods, which also avoids the competition between online and offline affiliate operators.
Therefore, this leads to a key point. The traditional clothing brand needs not the existing pure e-commerce talents, but the existing e-commerce mode is also not suitable for traditional clothing brands.
It should be a combination, offline and online must understand each other, rather than blindly accept the practice of pure e-commerce website.
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