Famous Brand Shoes And Clothing Brands Such As AOKANG Participated In The "Brand Wenzhou National Line" Activities.

On the morning of March 26th, Wenzhou The municipal Party Committee Propaganda Department, Wenzhou daily newspaper group, Wenzhou Economic Cooperation Office and Wenzhou Federation of industry and Commerce jointly launched the "brand Wenzhou national line" event, which was held in Wenzhou. Chen Jinbiao, deputy secretary and mayor of the city, Chen Xiaohua, director of the Standing Committee of the Municipal People's Congress, Bao Zhedong, the municipal CPPCC Chairman Bao Zhedong, the municipal Party Standing Committee, the propaganda minister Hu Jianjin, and other four leaders of the city attended the ceremony. AOKANG More than 50 famous brands of shoes and clothing, such as Semir and India bird, participated in the event in Wenzhou. Tan Ru, a Chinese brand observer, judged that in the post crisis era, Wenzhou, which is famous for its manufacturing in Wenzhou and Wenzhou model, will firmly take the road of brand.

Brand Wenzhou Road

It is reported that in order to jointly promote the construction of "Sansheng fusion and happy Wenzhou", it has actively contributed to the interaction, spanformation, upgrading and innovation development of the internal and external businesses. Wenzhou has organized the "brand Wenzhou national line" activity. Wenzhou will organize two journalists, along the Yangtze River Delta line - the ring Bohai line - the northeast line, along the Pearl River Delta line - the southwest line - the central line, and has gone through 100 cities throughout the country for 10 months. brand Business, business cooperation, Wen Shang development and other forums to organize Wenzhou businessmen to carry out various activities such as learning and exploring, attracting wisdom and perceiving Wenzhou culture. But Tan Ru, a Chinese brand observer, believes that there is another important purpose for Wenzhou to carry out the activities of "brand Wenzhou's national line". That is to enhance the image of Wenzhou and forge Wenzhou brand. In the words of mayor Chen Jinbiao, we hope that the "brand Wenzhou national line" can become an image exhibition tour, boost the development journey, the friendship and local feelings, let more cities (citizens) understand Wenzhou, pay attention to Wenzhou, and appreciate Wenzhou.

Wenzhou was the pronoun of the reform and opening up, and it was the birthplace of China's commodity economy. However, in recent years, Wenzhou has been plunged into another crisis from the crisis of "one day shoes" and "paper scrap shoes" - the folk lending crisis, and the buzzwords such as "boss running away", "jumping off buildings" and "closing down tide" have smear a shadow over Wenzhou's image and obscure the sparkling light of Wenzhou. The industry is at a low risk and the GDP growth rate is at the end of Zhejiang. Wenzhou's image has been greatly discounted in the eyes of the world. In order to reshape the image of Wenzhou, it is imperative to save Wenzhou's economy and build brand Wenzhou in the throes of pain. It is the core issue Wenzhou is trying to solve.

The way of corporate brand

Once upon a time, Wenzhou made brilliant progress. Wenzhou's products spread all over the world. Wenzhou's small town on the east coast line has produced 10% of the country's clothing, 20% of shoes, 60% of shavers, 65% locks, 70% of glasses, 80% of metal casing lighters and 90% of watercolor pens, forming a unique block economy represented by shoe leather, clothing, electrical appliances, pumps and valves, steam fittings, and so on, and has created "singles champion" in many industries. It is called "lock capital", "China Shoes Capital", "China skin capital", "China made plastic capital", "China Button capital", "China pen making capital", "China automobile and motorcycle capital", "the capital of Chinese education toys", "the capital of Chinese synthetic leather", "China hardware and sanitary ware capital" and "China low voltage electrical appliance capital". It can be said that Wenzhou manufacturing is a miniature made in China. Contrary to the development of developed Wenzhou, the brand name of Wenzhou enterprises is extremely difficult. In the newly released list of the 2012 most valuable Chinese brand 50, there is no Wenzhou brand.

In the spring of this year, Tan Ru, a Chinese brand observer, found in Wenzhou that many of the once booming manufacturing companies had had a hard time this year. RMB appreciation, rising raw material prices, huge increase in labor costs, and weak market led to nearly 20% of Wenzhou's small and medium-sized enterprises are facing closure and stop production.

Brand value determines the core competitiveness of enterprises. Of course, intelligent people know this. At the turn of the century, Wenzhou identified the way of brand development. Some of the prophets' shoes and clothing enterprises responded positively, and Huang Gaowu, chairman of the Zhejiang Yin Xin bird shoe industry Co., Ltd., who participated in the "brand Wenzhou national line" activity, was one of the responders.

Like many of the ideal Wenzhou entrepreneurs, Huang Gaowu started early in the early stages of OEM or OEM for other enterprises. When the company developed to a certain scale and had a certain strength, it began to create corporate brand. In 2008, Huang Gaowu launched the "Yin Xin" brand on the market with the "heart" culture as the soul. He opened a store in the whole country to promote his brand idea, and invited the Korean movie star Jang Na Ra as an image endorser. Although the brand of Indus bird takes a rough road, Huang Gaowu's brand will remain unchanged. With the brand strategy and brand will, in a short span of years, the Indian heart bird brand quickly shines in the north and south of the river. It has been recognized and favored by consumers. It has won the honorary title of "Wenzhou's ten largest brand of women's shoes" and "China's well-known trademark".

In Wenzhou, many small and medium-sized enterprises have gone through the way of creating a brand like the seal bird, and have also formed a regional brand with certain influence. At present, Wenzhou has already owned dozens of Chinese famous brands, hundreds of famous trademarks in China, and more than 400 famous trademarks in the province.

According to tan Ru, an observer of Chinese brands, in recent years, there has been a theme word "spanformation and upgrading" in Wenzhou's economic development, and how to turn it to where? "Brand Wenzhou's national line" activities can enlighten the world. Perhaps, just like Huang Gaowu said, crossing from "made in Wenzhou" to "brand Wenzhou" is the necessity and trend of Wenzhou's development.