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Guangzhou Leather Market Borrows &Nbsp; &Nbsp; Network Experience Shop Expands Territory.

2012/3/30 12:57:00 27

Clothing And Footwear Industry

"We are negotiating with a website to develop offline retail experience store."

In the second "Baiyun world brand culture week", the management of Guangzhou Baiyun world leather trade center (referred to as "Baiyun leather city") and Guangzhou Baiyun clothing city and other professional markets Guangzhou Yi Feng Real Estate Co., Ltd. (referred to as Guangzhou Yi Feng) chairman Hu Guang told reporters before.


In fact, the reporter observed that the major in Guangzhou

market

In addition to the Baiyun system managed by Yi Feng in Guangzhou, many professional markets such as "white horse" and Shiling leather goods in Guangzhou have been wading in e-commerce, moving the "offline" to "online", and even having a professional market to enter the online shopping experience shop to further extend the "online" business.


Leveraging network experience shop expanding territory


In the face of the expanding e-commerce market in China, Guangzhou Yi Feng, who manages the Baiyun system, is naturally unable to resist and is planning to go further in the field of e-commerce.

Hu Guangqian said that at present, he is negotiating with an e-commerce website, extending the "online" business to "offline", leaving the network experience shop to break through in e-commerce on the professional market.


Reporters in the Baiyun world trade network to see that the platform has about 5000 registered suppliers, mainly engaged in leather goods,

clothing

Hu Guangqian said frankly, before the Baiyun Leather City in e-commerce promotion efforts are not big, extending the "offline" business will first consider the 1500 businesses in the field to provide services, "plan by the end of this year to early next year through brand classification, directly see the goods provided by various businesses".


Professional market electricity supplier is still in its initial stage.


In fact, in addition to the "Baiyun" to intensify the extension of "online" business, another big white horse department in Guangzhou's professional market has long looked at the e-commerce market.

The Guangzhou white horse clothing market limited company's Electronic Commerce three step plan also explicitly indicated that will realize the electronic commerce this year.

Guangdong Shiling, which has been identified as the international sourcing center of leather goods and raw materials in Guangzhou, is also involved in this area. Correspondents have searched that the Shiling leather net is now operating on the global luggage network.

Guangzhou

West Station

shoes

The city has also opened an e-commerce platform.


However, it is noteworthy that although many professional markets in Guangzhou have been wading in e-commerce, the current development is still in its infancy. Insiders also have some concerns. "The consciousness of e-commerce in professional wholesale market is not enough. Moreover, as the wholesale price of the Internet attracts more customers, the net price is mostly below 100 yuan, so the quality of products is difficult to be guaranteed."


The reporter understands, at present, there are two kinds of manufacturers in the professional market, small factories with hard business and large manufacturers with good sales volume.

The quality of small manufacturers is not high, but the cost is not low, resulting in low profits and many unsalable products.

To put it plainly, only such products need to go through various channels and ways.

In large factories, except those that are only wholesale on the Internet, good sellers are usually monopolized by long-term partners or split up by several wholesalers. Only goods that are not ready for sale can be contacted by wholesalers who usually pick up goods in factories, and then arrive at the net through two or three levels of zero batches.

Therefore, in order to realize the real e-business platform, besides setting up a platform, we must also solve the problem from tradition.

market

Supply and demand problems.

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