2012 London Olympic Brand War Smoke Four

2012/4/12 9:16:00 21

Peter Ueberroth, the business wizards, creatively combined the Olympic Games with business in the 1984 Losangeles Olympic Games and made it the "first profitable Olympic Games". The Olympic economy has increasingly become the focus of attention among businessmen.

How to allocate Olympic resources will profoundly affect the marketing decisions of all advertisements.

This battlefield has been on TV, newspapers and magazines. But in the current development of social media, when the network video, micro-blog and SNS websites occupy the majority of the consumers' lives, how will the Olympic Games play four years?

brand

Where does the smoke of war rise?

Brand preparation 2012

In fact, when the London Olympic Games announced the successful bid, Olympic marketing has gradually spread to our lives.

The London Olympic Games, apart from presenting us a wonderful event, has brought new opportunities to many brands.

The platform of the Olympic Games can be said to build a bridge between consumers and enterprises, and always create a classic brand story for the brand.

Whether the sponsors or partners of the London Olympic Games have long been sounded.

Olympic marketing

Clarion call.

As a host, the British BP oil company has become the TOP partner of the London Olympic Games. At the same time, they sponsor 9 disabled athletes from the US team to improve the brand impression of Americans in the Gulf of Mexico after the oil spill.

McDonald's has opened the restaurant in the Olympic Games and opened some farms in the UK and Ireland to consumers and the media. BMW will provide about 4000 cars for the London Olympic Games; Coca-Cola launched a multimedia marketing campaign "the future light" to publicize its sponsorship of the London 2012 Olympic torch relay; Adidas has a strong smell of gunpowder and wants to compete in the UK with its top competitor.

Nike

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