Future Development Direction Of Clothing Business

The report shows that in the second quarter of 2011, the scale of China's online retail market reached 192 billion 400 million yuan, of which clothing sales volume reached 44 billion 500 million yuan, an increase of 8% over the same period, an increase of 68.9% over the same period last year. Clothing, as the most popular online shopping product, is becoming more and more concerned.

Clothing e-commerce suddenly rises, in front of such a pursuit of customers, even BELLE shoes such as the eldest woman can not sit still, in July 1st this year, BELLE launched the excellent purchase network.

Before BELLE, Lining, Taiping bird clothing, Metersbonwe and other enterprises have set up their own e-commerce operation company to meet the challenge from the rookie of the Internet.

In this regard, there are more than 10 years.

At the summit, Yintai network CEO Liao Bin, vice president of masa Marceau, Meishan, Xiu Xiu net CEO Ji Wenhong, Lok cool CMO Zhang Hao Hao and a number of other clothing business leaders who have suddenly risen to the world share how to do well the experience of the electricity supplier, while the large numbers of traditional clothing brand executives such as Shanshan, Lining, Taiping bird dress, Ordos, YOUNGOR and so on have come to "learn from each other".

but

In response, Liao Bin, CEO of Yintai network, said that e-commerce must be the future direction of development, but it needs to find a good way.

Liao Bin said that at present, many Chinese e-commerce sites still remain in the realm of selling outdated goods and discounted goods. They are still using low prices to attract the attention of Internet users. The platform and service advantages of the electricity providers have not been well reflected and the user experience is not good.

Such an idea should be amended, instead of returning to the control of the business itself, how to attract the attention of netizens with better products, rather than just discount.

Liao Bin analysis, because foreign and domestic department stores do B2C there are essential differences.

Foreign e-commerce websites are very good at controlling commodities. Most of them adopt purchasing mode, which requires high demand for shopping malls, and the right of ownership belongs to the shopping mall.

The traditional B2C in China still follows the traditional mode of joint operation. The ownership of goods is in the hands of agents and retailers at every rental counter.

According to his disclosure, the Yintai network, which is located in fashion B2C, is expected to achieve 600 million sales by the end of the year after a year's operation.

The way of selling on Yintai Internet is buying system, which will be the future direction of clothing business.