The Spring Consumer Market

Affected by the increasingly warming climate, the sales of the American Apparel retail market in February increased slightly, making the US retailers feel the warmth of "spring" ahead of time.

Although many textile and garment exporting enterprises in China think it is too early to judge the "return of the king" in the US market, but the desire of American consumers is getting stronger and stronger, and the weak recovery of the retail market gives people some confidence.

Affected by the global economic downturn, the industry's judgement of the overall situation in 2012 is a smooth start, but it faces a series of risks, including a series of problems, such as shrinking international market demand, slowing domestic market growth and rising cost elements.

However, as the temperature picks up and the spring becomes warmer, the data in the US retail market is rising slightly, bringing new hope to people.

How do we see this market rebound? How long will it last and what kind of signals will it bring to the future market?

Moderate recovery of retail market

According to the United States from Washington

With the recovery of sales data, some smiling faces began to appear on people's faces.

Matthew R. Shay, President and chief executive officer of the US retail Committee, said: "although February is the month when consumers usually wait for spring to arrive at home, businesses are taking the lead in outdoor sales and clothing sales with warmer weather.

When businessmen are optimistic about this, retailers are paying close attention to the trend of gasoline prices, because rising oil prices will make consumers' gasoline expenditure occupy a larger proportion of disposable income.

Jack Kleinhenz, chief economist of the US retail commission, said: "depressed demand is changing into a desire to buy, and people have begun to open up their tight wallet consumption.

Compared with 6 months ago, the pace of recovery of the overall economic situation will not stagnate.

Although the impact of rising gasoline prices on the economic recovery is not clear, the growth in the consumer market in February and the improvement in the US labor market will give us hope for the future of the US economy. "

Buyer purchases remain stable

Chinese textiles held at the January 16, 2012 New York ~18 Exhibition Center

Since 2010, the Frankfurt Textile Exhibition Association (USA) has broken down the "New York Exhibition" into three international professional sourcing exhibitions, namely, the New York international clothing procurement Exhibition (APP), the American Texworld apparel fabric exhibition and the New York international home textile purchasing Exhibition (HTSE), which are respectively oriented to clothing, clothing and home textiles.

The professionalization of the restructured New York exhibition is more clear and the product layout is more perfect.

The professional exhibition covering many links of the industrial chain highlights the concept of "Apparel Sourcing" international clothing procurement, and also enables exhibitors to enjoy more abundant high-quality buyer resources.

As a fashion center, large clothing and fabric companies will set up offices here in New York.

Affected by the economic downturn since the financial crisis, on the one hand, some clothing and Fabric Companies in the United States have cut back on business expenses, and garment companies in New York and surrounding areas have reduced their long-distance purchases. On the other hand, major changes have taken place in the textile and clothing consumer market and marketing channels in the United States, and more and more buyers are more interested in "one-stop shopping" with a wide range of products.

John, President of Frankfurt Exhibition (USA), believes that the three exhibition co operation mode provides a convenient, rich and high-quality one-stop shopping platform for American buyers, which has attracted the attention of professional buyers.

The "New York Exhibition" has greatly facilitated the visits and purchases of the apparel industry and buyers. For suppliers, the exhibition has also provided high quality buyers for export enterprises.

Close to the market and seize the opportunity

In order to capture the needs of the US market and seize the potential market opportunities, many textile enterprises have chosen the "New York Exhibition" as a platform for expanding the US market.

Zhejiang Zheng Kai Group Co., Ltd. in January this year for the first time to participate in the exhibition, the comprehensive company's fabric exports to the US market statistics, found that heavy fabric sales showed a downward trend, and the thin type is on the rise.

In order to adapt to the trend of the North American market, especially the exhibition of lightweight fabrics.

Compared with the new exhibitors, the exhibitors of New York show more experience in the market.

Shaoxing Yi Du Jin Textile Co., Ltd. is already an old exhibitor of New York exhibition.

In the January 2012 New York exhibition, Yi Du Jin developed many new partners based on its own strength and accurate grasp of the US market.

Yi Du Jin paid more attention to the integration of lace elements in design, increased the proportion of knitted lace exhibits, and achieved the ideal effect of exhibiting.

The director of a Jiangsu enterprise who participated in the spring New York exhibition in 2012 told reporters that continuous participation is very important for a rising enterprise.

On the one hand, changes in the US textile and garment trade pattern and the business opportunities implied therefrom require us to grasp the business in close proximity to the US market and let buyers know you, and let buyers see you regularly.

"Attending the exhibition is not only to meet new buyers, but also to maintain the existing customer resources, so that they can see us at home and feel our sincerity."

Therefore, to participate in the exhibition in New York, to get a close understanding of the fashion and market trend in New York is a long way to go to expand the business in the US market.

The thirteenth China Textile and clothing trade exhibition will be held on July 24, 2012 ~26 in New York. It will continue to provide a good opportunity for Chinese enterprises to expand the American Apparel market.