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Ray-Ban's "Virtual Mirror" Interactive Window First Landed In China

2012/4/21 8:32:00 16

Ray-BanRay-BanShanghai

Since April 2012, the reigning Office Shanghai The fashion landmark of Southwest Xujiahui, the treasure island glasses of the five floor of Honghui Heng square, Ray-Ban, together with the treasure island glasses together presents the virtual mirror interactive experience activity, bringing the first real time glasses virtual try experience, perfect interpretation of Ray-Ban NEVER HIDE spirit showing self courage.

Ray-Ban "virtual mirror" interactive display window is the combination of the frontier AR Technology (augmented reality technology) and glasses retail. Ray-Ban Once again in the wave of digital technology trend. The Ray-Ban virtual mirror embedded in the shop window can instantly capture facial dynamic images, and consumers can only create a high-definition image of consumers wearing Ray-Ban glasses on the screen just by stopping in front of the window. Consumers can also try to wear a variety of glasses in real time by changing the simple movements of the head, and willfully change a variety of casual to tide Look. Consumers will also try to print or upload the "Ray-Ban" glasses "virtual" images to the new media platform at the island's eye Plaza, and share the trend with more friends.



Ray-Ban's "virtual mirror" interactive window first landed in China

Ray-Ban 2012 spring and summer new products glasses The series inherits the brand gene of free expression of individuality, introduces the most representative part of the brand history, integrates modern elements, and adopts the unprecedented unique color to re interpret retro crystal lenses. This season, Aviator Pilot Sunglasses have been innovating with antique lenses, matching green, blue and pink lenses, and continuing to write their timeless classics. The Youngster series of young products has grown continuously and launched a series of sweet and attractive ice-cream products; Wayfarer travelers have come back to light folding folds; and this season, Rare Prints rare prints are inspired by Mondrian pop culture, using colorful coloring modules and using new acetate technology to achieve clarity and transparency of the entire frame. Ray-Ban optical frames series highlight the design of retro circular frames and offer multiple color choices.


Since 1937, Ray-Ban has become a global pioneer of sunglasses and optical glasses. It represents not only a brand, but also a byword for avant-garde, independent and true self. This Ray-Ban "virtual mirror" interactive window experience activities, is adhering to the Ray-Ban NEVER HIDE value concept, in the pursuit of retro and innovative wave of deepening. Ray-Ban The interaction between brands and customers, creating brand experience, free and innovative, and the spirit of true self are the ultimate.

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