For B2C To Stop Price War, The Ministry Of Commerce Actively Advised.

The increasingly fierce price war in the domestic B2C industry has attracted the attention of the competent authorities.

"To the end of 12th Five-Year, China's online retail business needs to exceed 3 trillion. This scale is the achievement of 100 billion B2C enterprises, and it can be fully realized.

But our B2C enterprises are not going to learn from each other and learn from each other's weaknesses. They are still fighting price wars and attacking each other. If this situation does not change, our B2C market is not optimistic.

Nie Linhai, deputy inspector of e-commerce and Information Technology Department of the Ministry of Commerce, said yesterday at the Beijing rendezvous.

Nie Linhai said, though

In domestic development, but one thing has been worrying him, that is, in the online retail market, the share of C2C market occupies an absolute advantage.

In the field of B2C, even a larger platform like Jingdong mall has just sold more than 30 billion last year, and plans to reach 60 billion this year.

"In the special actions taken by the Ministry of Commerce to take the lead in counterfeiting and counterfeiting, 99% of the fake and shoddy market of the e-commerce market comes from the C2C platform. We hope that through the '12th Five-Year' period, we will vigorously support and encourage B2B and B2C to expand the market share. We should speed up the formulation of laws and regulations, and standardize the C2C market gradually through regulations and standards.

It is understood that the proportion of B2C accounts for 90% of the total proportion of the developed countries, and that of C2C is 10%.

Nie Linhai believes that if the distribution of domestic market share is close to that of developed countries, the market size of domestic B2C will reach 8 trillion and 700 billion in the future.

"Domestic B2C itself started late, the development environment is poor, and now the internal friction is serious.

Many university e-business is based on C2C mode to guide students to go to C2C platform after graduation.

If our market concept is not changed, the development of B2C enterprises will be blocked. This will be a disaster for domestic e-commerce. "

Nie Linhai's internal friction refers to the recent largest price war in the history of domestic B2C industry, and 7 enterprises spent 5 billion 800 million yuan to fight for it. Among them, Tmall Electric City announced 200 million yuan, new egg and Dangdang investment each 300 million yuan, Jingdong profits 500 million yuan. Besides, suning.com and Gome online mall respectively sell 2 billion yuan promotional resources. Recently, Tencent's holdings of Yi soon network also announced that it invested 500 million yuan in 3C to make profits and marketing.

It is noteworthy that according to the Q1B2C market data of Analysys International this year, 5 of the 7 websites ranked the top ten, accounting for over 60% of the total market share.

In view of this situation, CEO's view is: "loss is necessary, price war must be fought, and it may take three years to end."

Meanwhile, millet technology chairman and CEO Lei Jun also made a prediction recently: "the electricity price war will be even more tragic."

Although no company is willing to sacrifice their profits for price promotions, the head of a well-known B2C website confessed to reporters: "in fact, the advice of the Ministry of commerce is not suitable for the industry, and it even stands a little bit painful."

In his opinion,

The competition is different from abroad, and the difference is relatively small, and users are very sensitive to price factors.

"It can be said that the users of platform based e-commerce websites are not sticky at all, and if they do not hold prices, they will easily lose their share."

The responsible person expressed reluctantly.

In addition, suning.com responsible person added, "fighting price war is a market behavior, consumers like cheap prices, the market has such a demand, enterprises will cater to this demand, so long as it does not harm consumers' interests, it does not reduce the quality of service, and does not harm the interests of suppliers, it has nothing to do with it.

This is not the business enterprise has the final say, depends on the market environment.

Enterprises can choose by themselves.

At the same time, another industry insiders stressed that the price war of e-commerce enterprises is often forced to go to war, and is not the original intention of the enterprise.

Perhaps because of this, Zhou Zhaowu, President of the new egg network, who participated in the price war, put forward the idea that enterprises should be cautious of price war.

"Business must aim at profit. This is a responsible attitude towards investors and consumers.

Blindly fighting price war is just a profit for consumers, and it may not be guaranteed in quality and service in the long run. I believe this is also the direction for the future development of the domestic electricity supplier industry.