Talking About The Listing Of Clothing Enterprises

To a certain extent, the listing of enterprises is an inevitable choice.

Capital operation has become normal.

In November 2, 2011,

On the 11 day, kundi road was successful; on the 24 day, Guangzhou Howe successfully landed on the Hongkong stock exchange; on the 25 day, Jordan sports passed the issue review; on the 29 day, the 100 round trousers began a road show; on the same day, Chinese clothing summed up the failed tests issued in June in Hongkong and the two sprint.

It was also in November of this year that Bosideng announced the purchase of Shenzhen women's wear Jesse, officially entered the field of high-end women's clothing. Kaiser shares 60 million 900 thousand yuan to expand the stock of Yu Xin Guangdong, has many international brands in the domestic agency, and strengthened the layout of the national channels; BELLE international or will take the lead in sporting goods in Shenzhen, not only continue to maintain the absolute right to speak in women's shoes, but also strengthen the strong position in the sporting goods industry; 25, the group announced that it had invested in the luxury goods giant LVMH.

In November,

The shareholders' meeting adopted a resolution to acquire 750 million of the 14 subsidiaries' 25% equity, making it a 100% wholly-owned subsidiary and further strengthening the brand clothing business. On the 7 th, the seven wolves released a non public stock issuance plan, and proposed to raise no more than 1 billion 800 million yuan to optimize the marketing network. On the 30 day, the securities and Futures Commission of the securities and Futures Commission approved the adoption of the 1 billion 500 million yuan public offering plan, which will further expand and optimize the channel.

Behind the bustling news, the fashion apparel industry has entered the capital era. The future is not only the competition of product management, but also the contest of capital strength, and the competition of the industry will become increasingly fierce.

In recent years, while the capital is optimistic about Chinese clothing brand, Chinese clothing enterprises are also actively entering the capital market.

Listing has become the common choice of many garment enterprises.

According to reports, there are nearly 100 textile and garment enterprises waiting outside the capital market. Among them, although there are many people who have been repeatedly sprinted back and forth, the so-called "temptation of listing" still inspires a large number of companies to go forward.

Going public

Although the mainland garment enterprises in 2011 become the hardest hit areas for the application of A shares on IPO, 6 of the 11 clothing companies applied for the IPO application were only 45%.

However, this can not stop the pace of enterprises' sprint.

In February 2nd, the CSRC released its initial information on the enterprise's basic information on its website, which showed that as of January 31, 2012, there were 8 garment companies, namely, George Bai, AB, cloud bat, Kaixin, noble bird, La Natsu Bell, Hai Lan's home and cnndi road.

In fact, as early as in November 2009, the Ministry of industry and information technology, the national development and Reform Commission, the Ministry of Finance and other 7 departments jointly issued the "guiding opinions on accelerating the construction of the independent brand of clothing home textiles", pointing out that it will encourage qualified brand clothing, home textile enterprises to list and issue bonds, make direct use of capital market financing, and encourage enterprises to carry out mergers and acquisitions with their own brands as the link.

Starting from the Shanghai Stock Exchange in 1996, the Chinese garment enterprises have been linked to capital for fifteen years.

In June 2004, the Li Ning Co formally listed on the stock exchange of Hongkong. It was the first sporting goods company to carry out IPO in China. In August of the same year, seven wolves landed successfully in Shenzhen medium and small plates. In November 2005, Hongxing Erke listed on the Singapore main board nearly 7 times price earnings ratio, raising about 200 million yuan, becoming the first professional sports brand in China.

In 2007, there was a situation of "you sing me on the stage": in May 23rd, BELLE officially listed on the Hongkong stock exchange, with a market value exceeding HK $66 billion; in July 10th, Anta sports went public in Hongkong; in August 1st, the Limited by Share Ltd reported listing on the SME Board of the Shenzhen Stock Exchange; in October 10th, China launched its first IPO in Hongkong, raising funds of 5 billion 400 million Hong Kong dollars; in October 11th, Bosideng listed in Hongkong.

In June 3rd, June 3rd, the Hong Kong stock exchange was listed in 08. In August, the US bond clothing landed at the Shenzhen Stock Exchange, and its holdings instantly reached the market value of about 16000000000 yuan.

Li Kai Luo, President of Bi LAN International Investment Consultancy Co., said that the rapid entry of capital into the traditional industries will change the way of thinking and operation of traditional enterprises with unprecedented strength, and explode business potential energy, thereby changing and affecting the development path of China's garment industry.

Jordan, general manager of garment industry center of Ni Zhennian (China) Co., also believes that "listing is an inevitable choice for enterprises to develop to a certain extent. Listing can provide a platform for capital operation for the future of enterprises. This is also an important difference between product operation and capital operation, so that enterprises can be more credible and easy to operate and invest in profitable projects."

"After ten years of development, the continuous convergence of garment enterprises and capital has the trend of wave band development, and the fifth wave of clothing enterprises is coming."

Li Kailuo said.

Behind the swarms of listing

"In recent years, the domestic clothing enterprises have been listed on a large scale because the garment industry is a trillion market in China, but the real brand size is still very small. But in the next 3-5 years, the industry will enter a very fast growth stage, and will concentrate, and big enterprises will become bigger and bigger. For small and medium-sized enterprises, these years are very important. If there is not enough resources, including capital, they will probably be eliminated."

Lenovo investment Li Jia Qing said in an interview with reporters.

Li Jia Qing's view was approved by Wang Zhentao, chairman of AOKANG. He said that it was precisely because there was no morning market and Wenzhou shoe enterprises were quickly overtaken by a group of Fujian shoe companies such as Anta. Therefore, he was right, for AOKANG, "not listing, not upgrading the specification is waiting for death."

At present, there are more and more international brands entering China. In the future, it will not only compete with local brands, but also compete with international brands.

"If I want to realize my dream and build this brand, we must first get the first in China, but first, it is not what I can do with the scale and mode of operation."

Lin Qidong, chairman of Babu bean, told reporters.

The head of a men's clothing company in Fujian also expressed similar concerns: "some of the domestic segments of the clothing market are increasingly concentrated, especially in men's wear and sportswear market. The market concentration is higher and higher, the number of competitors is gradually decreasing, and the intensity of competition has been greatly enhanced.

Today, when the terminal is king, the product is homogeneous, and even the decision-making is homogenized, the competition of clothing brand is concentrated on the competition of the terminal resources. With the increase of the cost of the shops year by year, a street store with a good location and large area will often need hundreds of millions of dollars.

Xia Guoxin, chairman of the company, believes that after many clothing enterprises and brands have certain strength, talents and channels, the ability to compete is the capital of enterprises.

"Competition is like this, even though it's just a little bit different, but the ending may be totally different.

If a brand has invested tens of millions of yuan, and another brand has no money to invest, the result of competition can be imagined.

Tang Yue, a founding partner of China capital in Lanshan, said that if any company did not become a listed company, it would be very difficult to become a real long-term sustainable development company. So an independent brand would end up in my opinion only two, and many of the most successful brands would eventually collapse at some point or be acquired by other listed companies.

Few very successful unlisted brands will eventually die out as the founders go.

In fact, financing difficulty has always been an important factor that affects domestic garment enterprises to become stronger and bigger. Especially in garment enterprises, more than 90% of them are private enterprises, and the financing difficulties they encounter are more.

Compared with indirect financing methods such as bank loans, equity financing and direct financing have obvious advantages: the funds that are incorporated into the stock market are permanent and need not be returned, which can significantly reduce the financial cost of enterprises and avoid the financial policies such as the state's contraction of money and so on.

An industry analysis said that if the enterprise issued shares at a 20 times price earnings ratio, it means that the funds accumulated in 20 years can be raised through listing. Once the enterprises are listed, they will get a continuous financing channel in the capital market, and they can raise funds through the rights issue, issuance and issuance of convertible bonds.

Therefore, listing has become the only way for domestic garment enterprises to solve the financing problem.

It is believed that in the next 5 years, China will complete the pformation of an important consumption structure, and more and more industries will be on the road to upgrading.

More and more clothing industry brands and capital grafting, it is just eyeing the dual opportunities of fashion industry upgrading and domestic demand stimulation.

Of course, the listing is not the end of the development of enterprises, but a "weapon" on the way to enterprises.

Whether or not we can see beautiful scenery after reaching the summit, enterprises continue to work hard to climb the high mountain of "listing".