The Secretary General Of Hangzhou Trousers Industry Association Interprets The Development Direction Of Hangzhou Trousers Industry Cluster

The ten largest in the country

The cluster has already formed. Under the environment of serious homogenization of products and intensified market competition, how does the low value added single product trousers not walk the "ordinary road"? This is a difficult problem before the trousers industry cluster in the whole country.

A lot of practitioners are struggling to find and think. Zhang Dengming is one of them. As Secretary General of Hangzhou trousers industry association, what he needs to think about is how to help colleagues in Hangzhou trousers industry rush out of the Red Sea and run towards the blue sea.

Independent brand has vitality

Zhang Dengming said he was a typical work maniac. When he talked about work, he was very excited when he talked about pants.

He thought that if an enterprise wants to become bigger and stronger in the competition, it is necessary to create its own brand, just like raising children, though it is hard at the beginning, but it is harvested at the back, and the joy and pain, achievements and lessons in this process are all valuable assets.

"No brand characteristics, blindly follow the wind, resulting in a backlog of product lessons, such as the beginning of this year, the trend of color pants is a typical case."

Zhang Dengming said painfully.

According to him, the original color pants originate from Hangzhou's low price leisure and youth style.

Sponsored by the women's trousers team in Hangzhou, there have been two women's trousers Market with different styles and age groups. One is dominated by middle-aged women, the traditional trousers are also called boutique trousers. The brand is mainly operated by brand, and the materials and production are more exquisite, the grades are higher and the prices are relatively high. The other one is mainly fashionable for young people, mainly producing fashionable fashionable colors suitable for young people. Compared with the high-quality women's trousers, the demand is slightly lower, the fashion is highlighted, and the price is relatively low.

The fashion trend of color pants began in 2011, and suddenly there was a big market, and a surge of goods seized in the first half of the year. Many small and unknown businesses made a big profit in spring, and in short supply, it became a bright spot in Hangzhou's trousers Market.

A number of women's trousers manufacturers have followed suit, although they have also got a share of the cup, but they left behind sequelae, which led to the whole industry following the spring this year.

Some companies that do not sell according to the rules of the game sell more products in the first edition, resulting in homogenization of the whole industry.

Up to now, terminal manufacturers, agents, manufacturers do not know where to sell goods, manufacturers have changed the way to dealers, dealers have changed their way to manufacturers, and eventually the pressure has become the pain of everyone.

Companies lost their way, dealers lost the business season, all of which are the fruits of the brand's unwillingness to brew. In the harsh reality of the national environment, many people can not help but ask: the whole industry is collapsing. What's going on in this year's women's pants industry? How far can this traditional multi-year mode go?

Those who can be prepared for danger and have a strong sense of foresight can see the development trend of the market. This is also an essential ability of a good entrepreneur.

Although the market is changing rapidly, there is always a law to follow. There must be business opportunities in the crisis.

"This is the hidden rule of the ebb tide. It is also a very moment to test the success of an enterprise and the rise of its brand.

Converse thinking, pposition thinking, self revealing and original thinking may still be a good prescription.

In this year's crisis, some of the larger independent brand companies like Wan Guan, metropolis Milan, Mei Hong and Mongol butterfly have not been hit, showing the importance of brand autonomy.

Zhang Dengming said: "I have always advocated that enterprises should do their own brand in the pants Industry Association. They should have their own positioning and style to form differentiated management so as to survive in the competition."

The development of Hangzhou trousers industry cluster

In Zhang Dengming's heart,

He believes that the advantage of Hangzhou trousers industry is that Hangzhou is the closest city to Keqiao, the largest fabric base in China. The cost of raw material procurement is very low. Hangzhou is the fashion capital and one of the National Women's clothing industrial bases.

The disadvantage is that the Hangzhou women's trousers industry lacks the scale and industrialization of Zhengzhou trousers industry cluster, and the support for hardware and software is not enough. The labor cost is high, and there is no relatively cheap labor force in Chongqing, Fumian and other regions, because many brands start wholesale in the early years, and the brand awareness of the whole industry is not strong enough to be further improved.

"Although the women's trousers are single products, their market potential is huge, and they are still a sweet and attractive cake.

The question is how to take the lead and lead the national pants industry cluster.

But the advantage of Hangzhou is also enough to cover all the advantages of other clusters. The slogan of "China's famous trousers in Hangzhou" is not groundless. It's all influential brands, such as Milan, Mongol, Mei Hong, Qian Zi Xiu and Bi Ke Dan.

Zhang Dengming said proudly.

In the process of upgrading the industry of Hangzhou trousers industry, there are still many ways to go. It takes time to solve the problem of upgrading brand value, changing the concept of operators and the two generation succession.

"What does the association do? The association is providing services for members, providing guidance, support and support for the operation and brand publicity of members."

The brand of trousers industry in Hangzhou will be concentrated on a developed modern market to have more cluster influence and competitiveness.

Through a market survey by Zhang Dengming and colleagues, it is believed that the new four seasons Qingdao market located in Kowloon castle is the most ideal and potential brand operation big market with great development in the future.

Association and Hangzhou International

The most preferential policy has been reached in the communication of the city, and the women's trousers brands such as Mongol butterfly, Suzhou and Hangzhou beauty, An Xu, Donglei Dai and so on have been settled in the market.

He said the Hangzhou trousers industry association had three ideal goals at the beginning of its establishment.

First, we should support the weak and lead the whole group to achieve rapid promotion and realize the slogan of "China's famous trousers in Hangzhou" as soon as possible. The two is to create our own professional industrial parks. Three, in order to enhance the overall external influence, Hangzhou's trousers industry cluster must leave the narrow and crowded market of the old Sijiqing, and migrate together into a brand new market with the potential of the times and the huge planning scene.

"I will be very happy on the day when dreams become reality, because I am not alone, but the whole Hangzhou trousers Association and a group of like-minded people are working hard."

Zhang Dengming said with a smile.

Admittedly, how far is the heart and how far the road can go.

He was making no effort to contribute to the whole Hangzhou pants cluster.