Nike Shoes Are Going Up This Autumn.
As labor, raw materials and pportation costs increase, sporting goods Nike is also unable to sustain.
As report goes,
Nike
The product price will be raised by 5% to 10% this autumn.
Reported that Nike announced recently that this autumn will release "Lebron James" basketball shoes (NikeLeBronXNikePlus), although this upgraded version of the shoes can be built to measure athletes jumping height sensor, but the price of 315 dollars still let Nike fans staring at the eye, "this price is absolutely the most expensive in history."
In fact, the upgraded version of the sneakers also has a basic price of $180, but this price is higher than last year's $170.
Analysts say Nike will increase its shoes and clothing prices by 5% to 10% as labor, raw materials and pportation costs increase.
Take an example of Jordan basketball shoes priced around 1000 yuan, for example, the price increase will be between 50 and 100 yuan.
In addition, the report pointed out that from the first pair of "flying Jordan", Nike is famous for its high price of some shoes.
The "flying Jordan" series is expected to launch a new version in December this year at a price of $185.
Compared to 1985, the selling price of barium barium 64.99 US dollars (today's US dollar value is US $138.38) is 33% higher than that adjusted by inflation.
Not only that, Nike's price increase is also reflected in low-end products.
The enduring "CONVERSE Chuck Taylor all stars" sneakers are now selling for $50, up from $45 a year ago.
Visit immediately
We have to raise prices this year, but we haven't received any notice yet.
This morning, Nike China Public Relations said in an interview with reporters that up to now no price notice has been received. According to the current information, there is no price increase plan.
For reports that Nike will rise 5% to 10% this autumn, she said the company would not respond.
As early as last year, Nike said it would substantially increase its prices in 2012, reflecting the rise in oil, cotton, wages and pportation costs and eroding the company's profits.
At that time, Mary Remzi, spokesman for Nike headquarters in the United States, confirmed in an interview with our reporter that the price of Nike was officially launched in the spring of 2012.
clothing
A wide range of products will be raised, and the price increase may be carried out on a global scale.
In this regard, Nike China PR said that since the last cost pressure has been raised, there is no significant increase.
When to raise prices this year, we need to further communicate with distributors and consumers.
Nike China Public Relations said that in the last fiscal year, the company had adjusted the price of a very small number of Nike products.
Many netizens posting that "Nike has actually increased the price", "broken code more than 700, normal more than 1000, the whole fast doubled, pit man."
A wallet has been raised in advance.
This morning, reporters asked a number of Nike stores.
New world [6.84 1.03% shares bar Research Report] department store clerk said, recently, not heard of which products rise in price, also did not receive the notice of price increase.
A salesperson at blue island mansion said that Nike had a purse price hike, but because the shop did not have this wallet, it was not clear when and how much it increased.
The salesperson of Yansha friendship mall also said there was a wallet from 289 yuan to 309 yuan, but this time the price has gone up for a long time.
In addition, Taobao think sports franchise stores and cool sharp sports.
Franchise store
They all say that there is no product that has gone up recently.
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