Team Marketing With Eagle Technology "Rotten Magic" -- Sales Director Zhang Dali

When it comes to sales and marketing, there are always endless topics and endless experiences.

What is sales and what is marketing?

There is a saying that marketing is to grasp the market demand, seize the desire of market demand, promote the best scheme, create the atmosphere of demand, and target sales.

David Picard, one of the founders of HP, thinks that marketing is not just a person, a department to do, but should be reflected in all activities of a team. David (Packard)

2011 became

Zhang Dali, the sales director of NO.1 in all sales areas, who has been struggling for many years in the sales industry, is committed to providing excellent products to customers and meeting the needs of customers with quality and service.

This also makes her area the most popular group of users and agents.

Steadfast, hard working and cohesive force

When Zhang Dali took over the region, the sales work in the whole area was not good. The salesmen at the bottom were quite good in their abilities, but they did not cooperate with each other. They had some restrictions and negative effects on the sales work of the whole region, and their performance was very general.

As a regional leader, Zhang Dali clearly sees that it is inappropriate and unscientific and unreasonable to rely on a single person to talk about cooperation with customers and rely on his own personal charisma and ability to promote the performance of the whole region.

Just like chopsticks, how hard a chopstick is, how strong it is, and how powerful it will eventually be broken, but if you put a lot of chopsticks together, even if it is a chopsticks that are fragile and easy to break, it will also disperse the pressure among the teams because of the strength of the team, and it will no longer break easily.

To produce such a team that is not easy to break, it is necessary for every team member to work hard and produce a strong cohesive force.

In her area, she asked every team member to become a whole, from customer information collection to customer follow-up, to cooperate with each other, to cooperate with each other, to have problems, and to work together to solve the whole team, to have information, to interact with each other, and to rely on the strength of the whole team to accomplish the goal.

On one occasion, a sales manager in the district talked to the customer and found that the client also owns a factory in the field, and also needs to purchase a large number of customers.

Machine, and this factory is another new salesperson in the team responsible for, because this salesperson lacks experience, progress is very slow, at this time is faced with other brand manufacturers to win this customer's critical moment.

The sales manager immediately reported to director Zhang Dali and made good use of his good relationship with the client to help another salesperson to work together and liaise with the factory.

This synergy, the use of team strength to achieve the goal of the practice, so that each team member can quickly find their ability to work, and constantly improve.

It has also made the sales performance of the whole region rising and looking new.

Responsibility, communication and profession

In summing up the experience of team marketing, director Zhang Dali has repeatedly stressed that it is very difficult to build a team, but it is more difficult to continue to play the team's strength and keep the team moving forward.

Director Zhang Dali has a strong sense of how to carry out team building so as to enable the team to play its best and win the trust of its customers.

Every new member who joins our team must start from the most basic work, mainly in our sales Technology Service Center, responsible for communicating with customers and communicating by telephone. From these basic work, we can analyze each person's ability, character and work characteristics according to their ability in daily work, and then assign them to different Posts and different regions according to them.

In addition, there is a very important aspect in selecting talents and training talents, that is, clear responsibilities and clear areas.

No disobedient individuals are allowed in the team, too self, or to grab each other alone. These destructive unity phenomena happen, no matter how excellent and competent the man is, he will never let him stay in our group.

If a member of a team thinks only for himself, it will become a loose sand, but the performance will not get promoted.

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There is a "no more than three" principle in the area. Subordinates do wrong things. As leaders, they have the obligation and responsibility to give clear guidance and education. But if we do not make corrections for three consecutive times and fail to meet the requirements of the company, we will severely punish them. Even if we clean up our team, strict discipline and strong sense of responsibility are the basis for the whole team to work efficiently and carry out reasonable internal competition, and always maintain team vitality.

The strict implementation of these principles has brought about the effect that the whole region has been the first place in all the business areas of Eagle science and technology since its previous scattered and scattered achievements.

But after achieving this achievement, Zhang Dali director's exclamation, actually these are the company Yin Zhiyong chairman repeatedly emphasized with the staff the way of doing things.

With the increasingly fierce competition in the CNC cutting industry and the increasing demands of customers, as in the past, relying on several trump card salesmen can create the era of performance myth, it is impossible to reproduce it again.

Nowadays, marketing needs to grasp the dynamic of the market and closely match the needs of users.

And Eagle technology team marketing strategy is undoubtedly complying with the whole sewing.

The best choice for the background of such a great change is made.