Manufacturing Industry Has A Good Momentum Of "Smile" Pformation.
"Smile" is not only a pleasing expression in the concept of Quanzhou people, but also a direction of industrial restructuring and economic pformation.
The theory of "smile curve" in industrial economics holds that in the three main links of R & D, manufacturing, and marketing of manufacturing value chain, the added value of both ends is high, and the added value of intermediate links is low, forming a "Smiling Curve" with two heads high and middle low.
The Symposium on "good word ahead and pilot first", which was recently held by the municipal Party committee and the municipal government, set a "smile" development trend for the whole city's manufacturing industry. It should not only focus on guiding the enterprises to develop the raw material market at the upstream end, carry out R & D and manufacturing of production equipment, and research and development of key technologies, but also strongly support the enterprises to build a nationwide or regional sales network.
Let private R & D institutions "blossom everywhere" R & D capability as one of the "smiling" upturned corners of the mouth, its charm is familiar to Quanzhou.
Li Lang and Qipai represent China's clothing brands and stand on top of the world's fashion stage. It's not a temporary sight. Data released by the China Federation of Commerce and the China National Business Information Center show that Quanzhou's powerful brands, seven wolves, seven cards and nine herdmen have become the main force in the Chinese men's wear market.
While the accessories produced by Shishi Hualian are not afraid of increasing pressure on foreign trade, its R & D capability is strong and its products are complete. Foreign orders continue to flow. In the first quarter of this year, all production lines are still in full supply and demand is still in short supply.
The charm of "smile" has just been released. Our city is more committed to taking independent innovation as the central link in pforming the development mode of the private economy, further enhancing the resultant force of "industry, University and research", and making full use of "external brain" and "external force" to continuously improve its core competitiveness.
The science and Technology Department of our city proposes to build a pioneer area for private economy innovation, and strive to make our city an important national manufacturing base, a high-tech industrialization base, a characteristic agricultural industrial base and a high-quality talent gathering base by 2010, and enter the ranks of innovative cities by 2015.
Under this goal, our city will strengthen the construction of R & D institutions of private enterprises. The key cities and private enterprises above designated size should set up R & D institutions, form R & D system, and continuously increase the added value of products.
Encourage and guide private enterprises to increase R & D investment through multiple channels and modes, and strive to reach the end of 11th Five-Year. The proportion of technology development funds in scale enterprises accounted for more than 2% of sales revenue, and high and new technology enterprises reached more than 5%.
Relying on all key industrial parks in the city, we will build various types of entrepreneurial service centers and incubator bases for high and new technology enterprises, and encourage Huaqiao University, Quanzhou teachers' College, and scientific and technological personnel of universities and colleges in and out of the province to enter and place the key industrial parks in our city into an innovative production base.
Weaving a diversified marketing network into the "Olympic year", the spring enterprise "horse race enclosure" speed up.
This year, XTEP plans to open 1200 new terminal stores nationwide, including more than 20 Olympic giant stores, which have more than 1000 square meters. Anta, which has more than 4000 stores in the country, has stepped up the construction of the Olympic flagship store; 361 has invested 500 million yuan to build a luxury "star shop".
In terminal construction, "expansion" has become the consensus of spring enterprises. After expansion, terminals will not only upgrade the retail function, but also become a new carrier for the dissemination of enterprises, brands and corporate culture.
Marketing is not only a corporate behavior but also a government action.
To strengthen and enlarge the sales market and network has become the lever of the traditional industrial clusters in our city.
In recent years, our city has guided diversified social capital to build a specialized market, and has introduced domestic and foreign peers to form a nationwide open market.
Many professional markets "sell the whole country" and "buy the whole country". Some even buy and export the whole world.
Our city has 28 professional markets with a turnover of 100 million yuan, and the turnover in all professional markets is nearly 40 billion yuan.
In the future, our city will continue to support and guide the professional market construction projects, strengthen the market, create characteristics and brands, and help Quanzhou brand go to the domestic and international market through the market platform.
On this basis, our city will also develop producer services to promote the upgrading of manufacturing supporting services including information consultation, market research, advertising and exhibition, and guide enterprises to brand creation, brand innovation and brand management.
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