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Vitoria's New Secret Led To A War Of Words.

2012/10/5 16:33:00 51

VitoriaNew StyleWar Of Words

U.S.A

Underwear brand

Vitoria's secret has been on the ups and downs in recent days. According to CNN reported in September 27th, "Vitoria's Secret" this season hit Asia brand, named the new underwear "sexy little geisha" ("Sexy Little Geisha").

This has led to discontent among Asian communities.

The name is considered offensive and accuses the company of making use of stereotypes of Asian women.


In the publicity photo, a blonde blends her hair in a bun, with a hairpin on her head, a fan on her hands, and a sexy big Asian flower pattern.

Underwear

Waist tied with ribbons.

Joz Wang, the famous American blogger, said she could see the racism of her underwear at first glance.


"Who wears a hairpin to sleep? This element probably comes from the portraits of Asian women in Hollywood and even porn movies, but it is worth considering in underwear accessories."

Wang said, "Wei Mi" rarely enabled Asian models, so they probably did not know the discriminatory nature of the design.

However, I still feel that this "sexy little geisha" is deliberately irritating people.


Another netizen, Racialicious, denounce the "sexy little geisha" as a distortion of eastern culture.

"If we are to show the true oriental culture, we can use more exotic red, fan accessories or flower patterns to design, rather than satisfy the people's truth about the mysterious East's racism."


Netizens "Devika Srivastava" also known as the so-called "exotic" is actually "the highest level of insult".


The publicity photos have been removed from the official website of the "Wei" official because of the internet war.

But this is not the first time American businesses have been attacked for their Asian stereotypes.

2002, 100 years in the United States

clothing

The old Abercrombie &Fitch was condemned for designing T-shirts.

On this T-shirt, two Chinese dry cleaning workers wearing a hat hat are stamped with the words "Wang's brothers dry cleaning service: two kings can wash their clothes clean" ("Wong Brothers Laundry Service: Two Wongs Can Make It White").


Although the company did not want to attack anyone in order to be more humorous, the Asian people could not laugh.

After Chinese organizations accuse it of avoiding racism, the businessman had to get rid of the problem T-shirt quickly.


Not long ago, Baker Skateboards, a skateboard company, was also strongly criticized by the media and Asian organizations for its new T-shirt printed with Gooks.

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