Event Marketing In Garment Enterprises

With the intensification of the media marketization, the competition among the media is becoming increasingly fierce. The single form of media publicity can not fully meet the needs of the brand communication of garment enterprises. The multi form and multi content integrated communication has gradually become the first choice for garment enterprises. Clothing enterprises Event marketing As a form of integrated communication, it has been valued by garment enterprises in recent years, and has become a marketing tool for many brands in the promotion process. The so-called "event marketing" of clothing enterprises refers to planning, organizing, holding and utilizing news value activities in a planned way through social events and news potentials, and attracting public interest and attention by creating events with "hot news effects", so as to enhance social popularity, shape the good image of clothing enterprises and ultimately promote sales of products and services. Because the event marketing of clothing enterprises is to borrow a social event, use people's extensive attention to social events and imperceptibly transfer to the brand preference of clothing enterprises. The brand relationship between clothing enterprises and hot events is relatively strong, so its actual communication effect is more significant and effective than the conventional brand communication.

In the specific practice, the events marketing cases that we are in contact with more clothing enterprises mostly account for the angle of clothing enterprises, and analyze how clothing enterprises can promote the promotion of brands through the trend of events. In the meantime, the media appear more simply as a carrier of publicity, and really focus on promoting the value of clothing enterprises from the media perspective. We have explored a new way of win-win cooperation between media and garment enterprises. That is, the event marketing method of clothing enterprises creatively combines the social events with the brand communication of clothing enterprises as an integral whole. Clothing enterprise The event marketing water is used to conduct the brand communication ship of clothing enterprises, even if the propaganda value of the media is effectively reflected, at the same time, the brand communication of clothing enterprises can be demonstrated to the maximum extent, so as to achieve a win-win situation in the real sense of media and clothing enterprises.

Garment enterprises, as the first big brand, have had close cooperation over the years. In order to build a large-scale brand management of clothing enterprises, clothing enterprises introduce new clothing enterprises. In order to establish the popularity and reputation of new products and make new products quickly accepted by people, clothing enterprises hope to carry out a unique brand promotion. In view of the characteristics of new products in clothing enterprises, combined with the positioning of channels, we decided to combine the promotion of new products and the promotion of channels, and promote the brand image of clothing enterprises with high attention and high reputation, so as to achieve the effective grafting of brands, and finally make the "clothing enterprises" brand become famous in a relatively short time and get the recognition of consumers.

For the first brand column, with high brand awareness and reputation, it coincides with the good season of new year's day and Spring Festival. Therefore, we envisage the promotion and the promotion of "clothing enterprises" together, and design the use of "clothing enterprises" to promote. In terms of specific operation, we sent a number of promotional teams to all parts of the province to conduct surveys on the ratings of households. brand The image of garment enterprises can also be constantly enriched, bringing more brand associations to consumers. As a media, through the operation of this activity, we further enhanced the popularity of columns and effectively narrowed the distance between the audience and the audience, increased the affinity of the channel, and improved the quality of the channel.