This Autumn, When Autumn Comes On Sale, It Starts To Discount.

After the Mid Autumn Festival, the weather gradually cooled.

There are more people shopping for autumn clothes.

Compared with last autumn's clothing, there was no significant increase in autumn clothing prices this year. Many brands began to offer discounts on the first day of the autumn market, and even offered activities to attract consumers.

Industry analysts believe that the price of autumn clothing this year did not change much compared with last year, and the decline in cotton prices and the market environment.

The autumn market is on sale.

In October 11th, reporters saw the stores in Ginza mall, Lingyun building, New Mart shopping mall and so on.

The counter has placed the shirts, skirts, coats, windbreaker and other autumn clothes in a prominent position.

Reporters learned that the price of autumn clothing just listed this year is basically the same as last year, and some even cheaper than last year.

"Like this pure wool coat, this year's price tag is 699 yuan, and last year, there was no money for it."

Ginza mall women's clothing guide said.

"Some big brands, the annual price increase of about 20% is a normal phenomenon. First, the brand itself improves its taste. Besides, labor costs, oil fees and raw materials are also rising. However, the price of many brands this year has not increased much compared with that of last year."

The general manager of shinsha women's clothing sunshine general agency said.

Miss Wu told reporters that she liked to go shopping at the same time last year. Last year, a brand overcoat appeared in the middle of the market. When it was just listed, it was 599 yuan. It never bought it. When shopping this year, it accidentally discovered the same brand, and the style was almost the same. The price tag was still 599 yuan.

"A sweater also got three hundred or four hundred yuan last year. It's almost the same price this year."

Reporters at Lingyun mansion see Lingyun mansion is holding a sales promotion campaign, launched the autumn folding discount activities.

In the clothing area on the third floor, the new brands such as Ou Li Si sold 3 to 30 percent off in autumn, and also took part in the folding up activities. "There is little discount in the new style, so the price has not gone up."

Ms. Li, a shopping guide, said.

Cotton prices drop because of fierce competition.

In recent years, autumn clothing has just been listed, prices will rise to varying degrees, and this year and last year, the price difference is not too large, the reasons for it, the industry analysis, this is related to the decline in cotton prices.

Ms. Mou, who has been in charge of clothing for many years, said that cotton prices have been on the rise since 2009, and the peak period has reached 50 thousand yuan / ton. But from last year, cotton prices began to decline, the lowest price was only half that of the peak period.

"Clothing is usually produced half a year in advance, and the cotton used in autumn production is not high at that time, so people now feel the benefits."

"This year's economic situation is not good, many brands dare not raise the price."

Ms. Mu said that the clothing business was not good this year due to the economic situation, and the manufacturers did not dare to raise the price.

In addition, Ms Mou believes that the competition in the Rizhao clothing market is fierce now, and businesses will also consider the price.

Reporter visits

Integration of new elements, the main bright colors.

The main meaning of fashion in fashion is "continuity". Some elements can be changed into "classics" if they continue to follow.

Reporters learned that this year's autumn and winter new style in addition to following the spring and summer reversion of the trend, but also added a lot of new elements.

This year's spring and summer jeans are very popular. After the design and pformation of the designer, they still have a place in the autumn festival.

Reporters in the New Mart shopping plaza women's clothing area, loose long sweater or cardigan match pencil pants is a lot of big love design style, guide Liu Xiaojie told reporters, this year this match is selling very well, by some fashionable young girls welcome.

In addition, this year's Autumn Festival also incorporates many new elements. The reporter saw many women's clothes in the special counters have added a touch of nostalgia and national flavor. The coat, the long skirt and the shawl are all emanating with strong amorous feelings. Many brands of windbreaker change the traditional straight lines to the wavy shape, and do not have a lingering charm.

In this autumn, in addition to the more elegant and unrestrained men's clothes, the quality of the fabric is also more comfortable.

And tradition

With black, gray and other dark colors the main difference is that this autumn clothing with yellow, pink, orange and other bright colors collocation design.

Gray is no longer the main color of this autumn. Instead, it is a warm bright color. Many women's suits no longer focus on black, but orange, red and white suits also occupy a place in the market.

In the Ginza shopping mall, the reporter saw that this autumn clothing color is generally bright. Many brands choose yellow to embellish, and the design is very good in details.

Reporters found that this season's men's clothing is also a reverse of the deep color, popular from red, yellow, white and other colors.

But in the suit area, gray still occupies the dominant color status.

The popularity of warm colors is mainly reflected in everyday clothing such as jackets, shirts and so on.

Text / photo newspaper reporter Zhang Yongping Intern Zhu Hongwei

Business dynamics

Rizhao first Watsons settled on 100 New Mart

In September 28th, Watsons personal care shop settled on Rizhao day 100 New Mart shopping plaza.

It is understood that Watsons is Asia's largest health care and beauty retail personal care shop, as of now, Watsons personal care shop in mainland China has nearly 2000 shops.

The Watsons personal care store is the first brand care shop opened by Watsons in Rizhao and the 1984th store in mainland China.

Its business area is more than 300 square meters, and its shopping environment is elegant and comfortable. It has introduced nearly 10000 kinds of high-quality and exquisite products, covering health care products, beauty products, perfume, cosmetics, food, drinks, and other fields, and is committed to creating "healthy, beautiful and joyful" quality life experience for Hong Kong people who pursue the taste of life.

Newspaper reporter

Lingyun group October sales promotion

In October 11th, reporters learned that Rizhao Lingyun group held a 21st anniversary year sales promotion event in celebration of the great reward of Thanksgiving in October 23rd October 9th. At that time, Rizhao Lingyun building, Fen Shui shopping center and 100 chain stores will hold various promotions and promotions together.

Reporters in the Lingyun building shop promotional poster see that during the promotion period, radish, cauliflower, turnips and other vegetables are half price, peeled pork 8.5 yuan / Jin......

Besides,

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Class discount is also very strong, and some new autumn clothing also launched folding activities.