Qingdao: Air Temperature Drop, Winter Clothing Market Price Rises 20%

In recent years, there have been cold currents attacking Qingdao, resulting in a sudden drop in temperature. With the approaching of cold, all kinds of winter clothes have been listed on the market.

A few days ago, reporters visited many shopping malls in the island town and found cotton padded clothes.

Wool coat, fur and so on in winter.

The main character was sung, but the price has risen in varying degrees.

In addition, the listing of winter clothing has also put many businesses in a serious backlog of autumn stock. Many businesses have stepped up the promotion of autumn clothing.

Temperature drop, winter clothes come into full market

Since the beginning of last weekend, the island city has begun to cool down. The lowest temperature has dropped to below 10 degrees in recent days. Many people wear winter clothes and even scarves to protect themselves from the cold.

Affected by this, winter clothing is also listed ahead of schedule.

Reporter in

Many shopping malls and supermarkets saw that winter clothing has been fully listed, and winter clothing such as cotton clothes, down garments, thermal underwear and cotton velvet overcoat has occupied the most prominent position in the stores.

Reporters in Taitung

Stores saw that summer clothing was no longer seen, and autumn clothes were shelved aside.

The person in charge of the shop told reporters that the winter temperature of this year has started to sell well in advance, because of the sudden drop of air temperature. Some parts of the clothing had already been sold since the beginning of October.

The counters began to wear winter clothes, and now they are listed on the market.

In addition, the reporter learned from the visit that the winter clothes were put on the market ahead of time, so that the clothing dealers of the island city are facing a lot of pressure on the autumn stock. Many businesses have increased the discount of the autumn clothes, and the advertising boards with discount promotions can be seen everywhere. At the same time, 77% off of the price has attracted some consumers to buy.

In the big shopping malls in the island city, we can see that although the brand winter clothing sales activities are numerous, but the price is not low, some brands of new down garments are often priced at more than 800 yuan, and the down price clothing for thousands of yuan is also common, but cotton clothes are no less than 500 yuan.

This year's winter clothing prices have increased considerably over the past years. Li Miaomiao, the world's top fashion designer, told reporters that the price of the brand's down jacket sold last year was basically priced at around 600 yuan, but this year's main new down jacket has risen to 800 yuan.

Ms. Lu wants to buy herself a down garment. As a result, she has found a brand new winter dress. Her short price down jacket is priced at 1200 yuan, and it is not discounted. This price makes her somewhat entangled. In the end, Ms. Lu spent more than 400 yuan on the Internet to buy a similar style.

"Last year, the shopkeeper's down jacket was the most expensive one to sell for 1600 yuan, and this year's short payment has already been 1200 yuan, obviously the price has gone up."

Ms. Lu said.

Consumers who did not share the same feeling with Ms. Lu were not in the minority. Reporters surveyed 20 consumers in the shopping mall, and nearly 80% thought that the price of winter clothing had been raised again this year.

The reporter consulted a salesperson of a foreign brand clothing as a consumer. The salesperson also admitted that the winter clothing in the shop was more than 15% above the total price last year, and all the new winter clothes had no discount.

Cotton prices fall hard to offset rising costs

Cotton prices have dropped considerably compared with last year, and the price of winter clothes just listed has been rising.

A number of local clothing enterprises said that cotton prices were falling, but the price of winter clothing had increased, but the increase may be lower than in previous years.

"The price of winter clothing this year is so high, mainly because all kinds of costs are rising."

The manager of Qiao Xing garment factory calculated the accounts to reporters. The monthly wages of his workshop workers rose from 1800 yuan last year to 2200 yuan this year, and the annual rent rose from 150 thousand yuan to 200 thousand yuan, plus the cost of water and electricity, raw materials, pportation and so on.

The cost has increased by 20%.

Similarly, Zhong Haiting, who has been engaged in brand clothing agency for many years, also said that the increase in clothing prices was mainly affected by the rising cost. In addition to the rising cost of raw materials, labor and rentals, the fierce competition in the clothing market in recent years, the investment in the design of clothing manufacturers is also increasing, and the price of clothing has naturally risen.